Email and online marketing platform GetResponse, which boasts some 350,000 customers in 182 countries, recently announced a beta release of its own marketing automation solution.
Marketers will be able to build automated campaigns using simple "if, then" logic, tag and score leads to build audience profiles, and access visual workflows in order to view the entire communications path, and even leverage tools to track and respond to customers e-commerce journey's.
“Despite its benefits, many marketers fear marketing automation, believing they have to change their business to fit the platform they adopt,” said Simon Grabowski, GetResponse Founder and CEO. “This isn’t an unwarranted fear, however, as most automation services are clunky, cumbersome and take months to integrate into a business. At GetResponse, we have solved for that complexity, designing our new solution to be both easy and advanced. With our interface, any marketer can create and launch a complex automated campaign with the use of visual workflows.”
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