Membership Has Its Privileges

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Fifty years ago, heck, even twenty years ago, the benefits of being a member of an association were pretty limited when we look back on them today. You might get a quarterly newsletter, perhaps some period discounts for a trade show, and hey, maybe even a tote bag. Things have certainly changed.

Member-based organizations and trade associations have realized the power of digital and are now accelerating their efforts to acquire new, younger, and more tech-savvy audiences - those with far different demands that their predecessors. As a result, these associations are turning to software to develop better experiences, and better they most certainly are.


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Cloud-based software provider YourMembership announced strong growth of more than 20 percent over the same time period in 2015 for its solutions, which extend beyond traditional association management features to provide career centers, learning management and advertising solutions.

“We’re seeing the results of a concerted, ongoing effort to retain our customers and keep them growing, while our sales productivity is on the rise,” said JP Guilbault, CEO of YourMembership in a recent company announcement. “The numbers support our leadership role, vibrancy and relevance throughout the industry. With the completion of the first phase of our platform integration strategy, we anticipate it will contribute to our continued growth.”

Features of the integrated YM platform include single sign-on and one profile for admins across the different LMS, AMS and job board offerings, a member profile synchronization between each (so only one profile needs to be created), the ability to share data between systems, and oc course the management and tracking of course enrollments and purchases in one system.

“This integration makes the efforts of organizations more efficient,” said Dan Gaertner, Chief Product Officer of YourMembership. “With member data hosted on a single platform, it gives associations an opportunity to cross-promote their products. Inevitably, the more we integrate these products and the more organizations learn about their users, the more often they can create greater value for their members by putting relevant content like events, courses and career opportunities in front of their users.”

 

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