Personalization platform Bloomreach announced improvements to its Compass application that are worth a closer look for digital merchandisers.
The Bloomreach innovations leverage algorithmic intelligence, which prioritizes content opportunities while predicting the impact on revenue.
Digital merchandisers can face hundreds if not thousands of content and product decisions daily; what Compass now provides is insights and suggestions into what they should do with their products, categories, navigation, and site-search queries, and even ranks the opportunities by their potential monthly revenue impact.
"Compass represents a market shift toward role-based analytics that are immediately actionable. All too commonly, analytics platforms crunch a bunch of data and then spit out pages and pages of reports, making the user determine what they should do. We redesigned Compass to bring together data from every consumer interaction to one place, and give digital merchandisers and site-experience managers a prioritized list of opportunities to accomplish their goals," said Raj De Datta, co-founder and CEO of BloomReach.
"When it comes to perfecting digital experiences and driving engagement, people still have a place, and you shouldn't automate everything. But, at the speed of e-commerce, acting in real time requires workflow and prioritization software that is specific to your job and doesn't cause paralysis from too much data."