Social loyalty platform Chirpify has added several new components and features to its offerings that the company hopes will help brands make better use of their participation on networks like Facebook and Twitter.
Perhaps the most noteworthy addition is that of Reply Rewards, an offering that will enable brands to listen for specific topics or brand sentiment and reward social consumers for their behavior. Chirpify is also introducing its Moderation feature which will enables brands to review and filter social media posts using criteria that would qualify, or disqualify, someone for a reward. A brand moderator, for example, could set up a filter to determine which users included a specific hashtag. The company has also made it possible to have automated social responses be in the consumer's native language.
"These new features give brands the ability to combine a spectrum of approaches to social loyalty, and the flexibility to run campaigns that automate engagement and conversion at scale, or moderate interactions, providing more brand control and personalized engagement," said Chris Teso, CEO at Chirpify. "Consumers are increasingly savvy and more demanding of brands. With the combination of automation, moderation, and surprise and delight that can be dialed to any organization's unique needs, we give marketers the ability to grow engagement, loyalty and spend among even the most demanding of customers."