Workspaces Come to Tag Management

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Google has announced the addition of its new Workspaces feature in Google Tag Manager and Tag Manager 360 and it will likely be very well received by those working in a collaborative environment.

In the past, tag changes were prepared in a single container draft before being versioned and published. That, of course, led to very complicated workflows for teams with multiple users (and lots of duplicate work and overwriting as you might imagine). That's about to change.


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The new 'Workspaces' are essentially just places for different users to work on their own sets of changes that will eventually become versions. When a workspace is versioned or published, its name, notes and list of changes will be carried over to the version, according to Google, so users have a full history of what’s changed in their own container and when. That sounds very interesting but it gets better.

If a user is working on a tag in a workspace and it is changed in another, Tag Manager will provide a notification if there are conflicts when a new version is created. That will provide the user an opportunity to merging another's changes into their own workspace.

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