There are two main reasons that vendors offering personalization technology, predictive offerings and translation services are in such high demand - they can (1) personalize the online world and (2) humanize visitors' digital experiences there. With this functioanlity, people are able to get messages tailored to them, be recognized for what they may want to do next, and engage with content suited for their language and location.
As a leader in helping enterpises optimize Web content for more personalized and predictive experiences as well as language translation, Website Magazine caught up with SDL. Their CMO Peggy Chen provides insights below on SDL and experience optimization:
What should those using your services/products know about the industry in which you operate?
Peggy Chen, SDL: Innovative companies know that the most effective digital experiences are personal ones. As a result, knowledge delivery, web experience management and language translation products and services have become even more mission-critical to a brand’s daily operations. The right products and services are those that properly address the depth of requirements for digitizing global brands, products and services – including tightly integrated content management and translation technologies that remove barriers to driving global revenue streams.
How will your services/products change in the next 1, 5, or 10 years?
As technology, platforms and the customer experience change in the next one, five or 10 years, our products and services will continue to provide relevant content and drive meaningful experiences. Our mission is to help brands create a more personal, human experience with content that consumers seek out and engage with. Overall, whether it involves artificial intelligence or big data, our products and services will continue to evolve in helping humanize the digital world.
Where is there the most demand for your services/products?
The most demand for SDL’s products and services comes from companies looking to provide a personalized global digital experience. In fact, SDL supports 79 of the top 100 brands in overcoming the most complex language challenges they face.
Who are your competitors?
Right now SDL is leading the way in integrating content management and translation. On an individual product level, analysts often compare us to companies like Adobe (Experience Manager), Sitecore, LionBridge, Smartling and Transperfect.
What are current trends impacting your business?
The marked transformation to an increasingly digital world and the resulting trends are continuing to develop and impact SDL’s business. Consumers are demanding information and brands are quickly responding by digitizing as much content as possible in the human world. Digital transformations in music, retail, movies and knowledge sharing are just the start. Organizations realize that that they are struggling to outpace the competition on the new digital playing field.
Anything else you'd like to add?
With SDL, businesses can build global digital experiences that deliver transformative results. They can be relevant, by engaging customers in the moment using SDL Knowledge Center and Language Solutions to deliver dynamic help in multiple languages. They can master digital sophistication and connect the daily digital world of customers across the globe using SDL Web, Knowledge Center and Language Solutions. And they can go global faster by communicating with global relevance by speaking the language of customers.
Check out other posts from the Web Masters tech interview series by following the links below:
- Honk! Targeted Ads for Car Buyers
- Spotlight on Conversational Commerce
- Web Masters: Answering Why, How & Who with Digital Intelligence
- Web Masters: The Return on Site Search
- Web Masters: A More Human Form
- Data & Customer Choice
- SEO Pros: MySiteAuditor in Focus
- Web Masters: CX Trends & Tech
- Don't Steal Those Marketing Images! And Other Photo Insights
- Managing Reviews & Reputation [A Q&A with ConsumerAffairs]
- Ad Fraud, Blocking & Other Trends Impacting the Industry [A Q&A]
- When You Need Advisers to Chime In
- Performance Requirements for Today's Digital Enterprises [A Q&A with Yottaa]
- The Proactive Difference in E-Commerce [A Q&A with Moxie]
- Fraud-Free E-Commerce on the Cheap