E-commerce solution provider ChannelAdvisor announced it will be one of the first offerings to support eBay promoted listings.
For the unfamiliar, eBay promoted listings are essentially a cost-per-sale advertising program. Sellers bid for placement and only pay when an actual sale is made. Retailers and brands using ChannelAdvisor will be able to create and manage their promoted listing campaigns and deliver ads for products to users as they search and browser the site.
“Promoted Listings are a great way for retailers and brands to gain maximum exposure for their products on eBay,” said ChannelAdvisor CEO David Spitz. “Building campaigns that advertise hot items is a great way for retailers to help boost their online sales this holiday season. We’re excited to work with our customers to ensure they’re making a concerted effort to get their products front and center on the popular website.”
ChannelAdvisor works with retailers and manufacturers to develop and optimize sales on channels including Amazon, Facebook, Google, Walmart and others such as eBay. The addition of the promoted cost-per-sale listings is one more indication of the company's strength in the market.