BOPIS for SMBs Makes E-Commerce Express

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Web professionals might think the "Buy Online, Pick Up In Store" (BOPIS) trend is the reserve of only the largest retailers, but that's no longer the case as smaller enterprises are rolling out some rather innovative e-commerce solutions to capitalize on consumers shifting demands and experiencing the immense benefits by doing so.


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Litehouse Pools and Spas, a fifteen-store multi-channel retailer in Ohio, and Active Endeavors, a single-store operation in Iowa, for example, both launched omnichannel initiatives via UniteU’s Omnichannel Catalyst platform.

Litehouse Pools and Spas used Microsoft Dynamics RMS in-store systems and Active Endeavors used Retail Pro point-of-sale software in-store and both required a way to integrate with thier existing solution and provide them with an accurate view of their inventory across the enterprise and chose UniteU digital commerce technology to make it happen

“We’re thrilled with the results and our customers are too,” said Chris Curcio, owner of Litehouse Pools and Spas, which started as a chemical sales business for commercial and residential pools and opened its first full-service retail location in 1967. Curcio said he and his team realized they needed to take action as they observed that their consumers had become savvier over the last couple of years, having experienced omnichannel convenience with some of the larger retailers that they interact with.

“Part of our success through the years has been that we have continued to evolve with the needs of our customer base, and this was no different,” said Chris Curcio, owner of Litehouse Pools and Spas. “Seeing these trends we couldn’t stand still,” said Curcio. “We needed a solution that is full circle, and that allows our brand to fill the needs of our loyal consumers who’ve come to trust and know our service-level.”

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