Salesforce Makes the Complex Simple with Einstein

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The work being done in artificial intelligence (AI) is making it possible to delivery highly personalized experiences and process, and make sense of, an incredible amount of data.

AI is incredibly technical however, relying on natural language processing, machine learning and more and to this point, that complexity has kept most from realizing the benefits. Salesforce, however, is intending to change that.


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This week Salesforce introduced Einstein, an artificial intelligence layer that hopes to enable companies to deliver smarter, personalized and more predictive customer experiences through its customer success platform.

Einstein’s models will be customized for every individual user/customer, and will learn, self-tune, and get smarter with every interaction and additional piece of data according to Salesforce. Since Einstein’s "intelligence" will be embedded within the context of business, the AI layer will make it possible for brands to automatically discover relevant insights, predict future behavior, receive recommending best next actions and even automate certain tasks. 

"For many companies, the technical expertise, infrastructure and other resources required to deliver AI solutions is too significant to leverage in their enterprise applications, wrote Jim Sinai in the blog post introducing Einstein.

"But in keeping with Albert Einstein's dictum that the definition of genius is taking the complex and making it simple, Salesforce Einstein is removing the complexity of AI, enabling any company to deliver smarter, personalized and more predictive customer experiences."

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