A Better Customer View at Every Point in the Data Stream

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Data quality solution Melissa Data announced its tools and services would be coming to Microsoft Dynamics CRM.


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Instead of having to rely on rules-based validation, Melissa Data's tools tap into multi-sourced, constantly updated reference datasets to cleanse, standardize and enrich data in real-time, assuring Microsoft Dynamics CRM users the most accurate and actionable customer information.

"Customers are not static. And data quality shouldn't be either," said Bud Walker, vice president of enterprise sales and strategy, Melissa Data. "Our tools provide active data quality at the point of entry to ensure only verified data enters the system."

Users can take advantage of a full spectrum of data quality add-ons for Dynamics CRM including global address, name, phone and email verification, ID verification, move updating and firmographic enrichment.

"With our new BusinessCoder add-on, users can enhance CRM data with detailed information from 25 categories, including company name, phone numbers, SIC codes, number of employees, total sales estimates, and more," said Walker. "This helps sales and marketing improve quality of leads, boost response, and close more business."

Melissa Data works closely with the range of Microsoft technologies, including SQL Server Integration Services, .NET, and Excel, providing flexible data quality tools to support varied enterprise requirements.

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