Posts tagged act-on RSS

Changing the Status Quo in Enterprise Marketing Automation

Many existing marketing automation solutions are focused on the small and mid-size market, but companies with a larger footprint need a solution to match and truly viable solutions are, albeit slowly, emerging. Marketing automation...

Act-On Data to Close Deals Quicker

While 77 percent of marketers believe real-time personalization is crucial to their businesses, 60 percent struggle to personalize content in real-time and, some, at all. Not having enough data, having inaccurate data and gaining insight...

Personalizing the Content Experience

Technologies are emerging that are enabling brands to better personalize the digital experience for Web users - even if they are classified as "unknown." Content recommendation solution BrightInfo recently announced a new...

An Action Engine for the Enterprise, Data Studio Offers Visual Discovery of BI

Despite years of integration between marketing and analytics software companies, the users of these solutions were often still left with high levels of silo-ed data; marketing contacts over here, analytics on customer transactions...

Act-On Offers New Capabilities for Sales Teams

Marketing automation provider Act-On Software has unveiled new product capabilities for sales reps, dubbed Act-On Anywhere and CRM Connector. The new product features extend the use of Act-On Marketing Automation for both sales and...

Take Your Marketing Act Anywhere

Distractions are a pervasive problem that do not discriminate. From chat and calls to search and social, Web pros are interrupted throughout the day, causing productivity to plummet. Add on fragmented marketing technologies (e.g. CRM...

9 Top Lead-To-Revenue Management Platforms

Viewing " The Forrester Wave: Lead-To-Revenue Management Platform Vendors, Q1 2014 " report will cost you a cool $2,495, but Act-On has shed light on its position in the report. Forrester names Act-On as a leader among lead...

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