Posts tagged glenn pingul RSS

Is the Wrong Metric Misleading Your Marketing?

:: By Glenn Pingul, Amplero :: When it comes to measuring the effectiveness of marketing campaigns, what looks like a winner at first glance may actually be a loser upon further examination. Response rate is a metric commonly used...

A Closer Look at Scientific Marketing [Q&A with Amplero's Glenn Pingul]

In this era of artificial intelligence, there is tremendous opportunity for marketing to evolve and even transform. It’s time for that change. Marketers know that the traditional, and highly manual, rules-based approach to running...

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