Posts tagged optimove RSS

The Most Valuable Customer: Existing or New?

Is it better to focus on acquiring new customers or retaining old ones? Optimove has published some interesting research recently which indicates that during the holidays, repeat customers are a much stronger asset (http://www.optimove...

Drive Deeper Consumer Connections with Personalization

As businsses look for new ways to connect with consumers one of the most popular and effective techniques being used is personalization. Optimove , a provider of automated retention marketing solutions, has recently announced that...

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