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Fast Service Key to CX [On Any Channel]

Whether it's a phone call, a social query, or a desktop, mobile or in-store visit, most shoppers engage with brands across a multitude of channels - demanding enterprises keep up. As part of a June 2016 study titled, " Context...

Fast Service Key to CX [On Any Channel]

Whether it's a phone call, a social query, or a desktop, mobile or in-store visit, most shoppers engage with brands across a multitude of channels - demanding enterprises keep up. As part of a June 2016 study titled, " Context...

Marketers Think Too Highly of their Personalization Efforts [Infographic]

It's been well-reported that consumers are willing to share personal information in exchange for some type of benefit - either in the form of a better experience through personalization or a promotional offer. If they are willing...

Getting to Know Your Business Buyers

Today's business buyer is first and foremost a consumer and they bring their B2C expectations to work with them - where they are charged with purchasing everything from supplies to software. Getting B2B sites to look and function...

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