Posts tagged adobe RSS

#VoCo: An Adobe Podcast Experiment

One of the reasons there aren't as many podcasts floating around is that it is actually pretty difficult to get perfect - a single slip up and you could spend hours reworking and editing the recording. Fortunately, Adobe has come...

Know Thy Audience: Comparing Segments with Adobe

Customers don't have identical characteristics and they most certainly don't behave in the same way. As marketers increasingly employ different marketing tactics for each group however, segmenting should be a core practice...

View & Optimize the Audience Universe with Adobe

Adobe is helping advertisers deliver on their optimization and personalization initiatives with some interesting new ad tech and data science capabilities. A new machine learning algorithm will automatically assemble creative elements...

Simplifying E-Signatures for Those Mired in Document Processes

Companies focused on great experiences can no longer afford to be mired in document processes that are slow and inefficient. According to a recent survey by IDC, 72 percent of businesses reported that improving document processes would...

Adobe Marketing Cloud Makes Greater Personalization and Messaging Push

Adobe introduced several new capabilities around location-based personalization and messaging recently, as well as a new deep linking solution, that should help brands deliver improvements to engagement. SUBSCRIBE to Website Magazine...

Flexibility for the Mobile Workers with Dropbox & Adobe

Adobe and Dropbox announced an integration of their applications that should bring greater flexibility to the mobile working world. The partnership will make it possible for users of Adobe Acrobat DC and Adobe Acrobat reader to access...

Adobe's Personalization Push

Adobe is introducing several new features at the &Then/DMA conference this week that focus on helping brands get personalization "right." SUBSCRIBE to Website Magazine - 12 Issues FREE Personalization can be tricky as...

Adobe Jumps on the UGC Bandwagon

User generated content is an untapped source of content for marketers but it has not been easy for brands to take advantage of - but that's starting to change. By unifying brand and user-generated content, enterprises (of any size...

Stat Watch: The Impact of Ad Blocking

Millions of Web users have ad-blocking software installed and it's causing a major problem for the digital advertising industry. A new report out from Adobe and PageFair reveals that upwards of $21.8 billion in global ad revenues...

Adobe & The Future of Content Development

Adobe is introducing a new version of its Digital Publishing Solution (DPS) and it appears the company has its sights set squarely on marketers and their future in the realm of content development. The former version of DPS was already...

From PSD to CSS with Adobe's Brackets

Adobe's open-source text editor Brackets has reached version 1.0, a major milestone for the solution which has seen 45 releases in its three-year history, fulfilling Adobe's promise to release early and often. Adobe also unveiled...

9 Top Lead-To-Revenue Management Platforms

Viewing " The Forrester Wave: Lead-To-Revenue Management Platform Vendors, Q1 2014 " report will cost you a cool $2,495, but Act-On has shed light on its position in the report. Forrester names Act-On as a leader among lead...

Gain Digital Campaign Experience >> Adobe Deepens Marketing Cloud Integrations

Adobe isn't just focused on improving Creative Cloud and the design experience, it has its eye on marketing and business optimization as well. The company recently announced an integration between two Adobe Marketing Cloud products...

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Adobe Gets Dynamic with Tag Management

Adobe recently released new dynamic tag management capabilities for its Adobe Marketing Cloud that the company suggests will speed up the process for tagging content that needs to be measured and optimized on websites. The technology...

Inside the Mind of Adobe Muse

Two days ago, Adobe released a new version of its Muse software, part of the Creative Cloud suite that allows designers to create entire websites without having to write any code. This update adds a slew of features to the Muse platform...

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