Posts tagged amplero RSS

Is the Wrong Metric Misleading Your Marketing?

:: By Glenn Pingul, Amplero :: When it comes to measuring the effectiveness of marketing campaigns, what looks like a winner at first glance may actually be a loser upon further examination. Response rate is a metric commonly used...

A Closer Look at Scientific Marketing [Q&A with Amplero's Glenn Pingul]

In this era of artificial intelligence, there is tremendous opportunity for marketing to evolve and even transform. It’s time for that change. Marketers know that the traditional, and highly manual, rules-based approach to running...

Granularity is Key; Machine Learning for Personalization

Consumers react well to personlization in their digital lives, but it's increasingly difficult for today's marketers to keep pace. Fortunately, thanks to some innovative approaches (and powerful technologies, of course), that...

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