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Pet Insurance Gets Personal

Purchasing insurance is a personal thing – regardless if it’s for an individual or a family pet. Because of this, pet insurance provider Petplan knew it had to offer personalized experiences to all of its site visitors...

Flip the Script: Individualizing Experiences in 2016

:: By Cory Munchbach, BlueConic :: The need to master personalization – or individualization – has drastically risen recently, driven by increased consumer expectations and a greater proximity to finding easy solutions...

Boston Globe Puts It All On Blue

Every day, media companies deliver content to millions of anonymous users. In today's user-centric world, that lack of personalization is just not good enough. This is why Boston Globe Media Partners – parent company of the...

Self-Learning Conversion Testing? Yes, Please.

Is conversion testing dead ? Of course not - it remains essential to successful online marketing efforts - but you should know that there is a far better way to engage in the (ongoing) process. Real-time customer engagement system...


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