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Geek Out Over Multi-Billion Dollar Marketo & Demandware Acquisitions

Techies love billion-dollar deals, and this week they were treated to not one but two huge acquisitions to analyze and envy involving separate deals for Marketo (acquired for $1.79 billion ) and Demandware (bought for $2.8 billion...

How to Manage B2B Buyers [Infographic]

Business-to-business buyers aren't the average bear. They are savvier, more connected and increasingly better prepared for big-ticket purchases than many of their consumer counterparts. In fact, Forrester finds that today's...

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