Posts tagged kenshoo RSS

Solving the Cross-Channel Attribution Problem

Cross-device technology company Drawbridge is partnering up with marketing software provider Kenshoo to help marketers more effectively tie desktop clicks and conversions to mobile activity without relying on consumer login data. The...

Where All Digital Advertising Intersects

Each year, marketers are using more and more disparate technology solutions to run their acquisition and retention campaigns. While many have yet to consider consolidating these tools to make their lives easier, technology companies...

Facebook Co. Partners with Kenshoo to Optimize Search Campaigns

Better accounting for how consumers interact with campaigns is must-have functionality for search marketers, but pretty sophisticated technology is needed to automate this process. Kenshoo , which offers predictive marketing software...

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SEO Integration Comes to Kenshoo

Digital marketing software provider Kenshoo has launched a new version (4.7) of its Kenshoo Enterprise product. The platform now includes organic and paid search reporting, and new rules-based bidding policies for Chinese search portal...

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