Posts tagged marketing automation RSS

Empowering Automation-Focused Marketers with DAM

Digital asset management software MediaValet has launched a new application that will make it possible for its offerings to integrate with Oracle's marketing automation solution Eloqua. SUBSCRIBE to Website Magazine & Accelerate...

Designing the Customer Journey

Interest in marketing automation keeps rising - well, for most, but not all, it seems. Back in 2014, some 60 percent of marketers at Fortune 1000 companies used marketing automation to deliver messages and experiences according to...

Marketing Automation; Everybody's Doing It

Email and online marketing platform GetResponse , which boasts some 350,000 customers in 182 countries, recently announced a beta release of its own marketing automation solution. Marketers will be able to build automated campaigns...

Scaling Customer Education

Cloud-based learning management system (LMS) Skilljar , which provides a customer onboarding and training, recently announced an integration with Pardot 's B2B marketing automation solution. The integration will enable B2B marketers...

Changing the Status Quo in Enterprise Marketing Automation

Many existing marketing automation solutions are focused on the small and mid-size market, but companies with a larger footprint need a solution to match and truly viable solutions are, albeit slowly, emerging. Marketing automation...

The Marketing Automation Price Wars

Less than 10 percent of businesses have used marketing automation software (source: Forbes ). While complexity is likely one issue, price is another significant obstacle many brands must overcome. But that's starting to change...

An Action Engine for the Enterprise, Data Studio Offers Visual Discovery of BI

Despite years of integration between marketing and analytics software companies, the users of these solutions were often still left with high levels of silo-ed data; marketing contacts over here, analytics on customer transactions...

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