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Funding Further Proves Testing's Growth

Testing has long been considered a critical tactic in not only improving the user experience, but also key performance indicators as presenting multiple variations of a landing page, ad or other brand collateral removes doubt about...

Delivering Weather-Based Online Experiences with Optimizely

Users of customer experience optimization platform Optimizely have a new capability that enables them to deliver weather-based online experiences. Weather marketing platform Skymosity has released an add-on for the Optimizely platform...

Testing Pays off for Netflix, Trunk Club

Imagine working on the same Web page for 12 years – for most design and/or testing professionals, that concept isn’t much of a stretch. Optimizely CMO Jessie Becker essentially did just that in her dozen years at Netflix...

Can Testing and Analytics Play Nice?

In-page analytics provider ClickTale has partnered with website testing platform Optimizely to provide a solution to help Web professionals identify and improve the most impactful sections of their websites. The partnership combines...


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