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Empowering Automation-Focused Marketers with DAM

Digital asset management software MediaValet has launched a new application that will make it possible for its offerings to integrate with Oracle's marketing automation solution Eloqua. SUBSCRIBE to Website Magazine & Accelerate...

Geek Out Over Multi-Billion Dollar Marketo & Demandware Acquisitions

Techies love billion-dollar deals, and this week they were treated to not one but two huge acquisitions to analyze and envy involving separate deals for Marketo (acquired for $1.79 billion ) and Demandware (bought for $2.8 billion...

Oracle Stop Guessing, Starts Delivering with Maxymiser Acquisition

Tech behemoth Oracle announced that it has signed an agreement to acquire Maxymiser, a cloud-based software-as-a-service platform that enables marketers to test, target and personalize digital experiences (both Web and mobile). Oracle...

Oracle Rolls Into the Social Station

Oracle recently introduced Social Station, a rather innovative new workspace within Oracle Social Cloud's Social Relationship Management (SRM) platform that aims to provide a more personalized and intuitive user experience to drive...

9 Top Lead-To-Revenue Management Platforms

Viewing " The Forrester Wave: Lead-To-Revenue Management Platform Vendors, Q1 2014 " report will cost you a cool $2,495, but Act-On has shed light on its position in the report. Forrester names Act-On as a leader among lead...


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