Posts tagged personalization RSS

Emotionally Stunted Digital Marketers Turn to Automation

Brands are apparently failing when it comes to using emotion in their marketing. Results from a study by cognitive content generation platform Persado evaluated how marketers apply intelligence from behavioral and attitudinal data...

View & Optimize the Audience Universe with Adobe

Adobe is helping advertisers deliver on their optimization and personalization initiatives with some interesting new ad tech and data science capabilities. A new machine learning algorithm will automatically assemble creative elements...

Where Should You Start with Web Personalization?

:: By Corbin Murakami, Liferay :: Personalized marketing has become a vital differentiating factor for many businesses. Increasingly, marketers are using their knowledge of the consumer to provide an experience that is unique and relevant...

Stat Watch: Personalized Content In Focus

A new report from Seismic and Demand Metric reveals that content personalization is increasingly top of mind. According to the more than 180 B2B enterprise stakeholders surveyed, lead generation (70 percent of respondents) is the most...

Adobe Marketing Cloud Makes Greater Personalization and Messaging Push

Adobe introduced several new capabilities around location-based personalization and messaging recently, as well as a new deep linking solution, that should help brands deliver improvements to engagement. SUBSCRIBE to Website Magazine...

What's Your UserIQ?

It's becoming quite known that business buyers are bringing their lofty e-commerce expectations with them when deciding which vendors, distributors or service providers they'll work with in their professional roles - causing...

Pet Insurance Gets Personal

Purchasing insurance is a personal thing – regardless if it’s for an individual or a family pet. Because of this, pet insurance provider Petplan knew it had to offer personalized experiences to all of its site visitors...

Marketers Think Too Highly of their Personalization Efforts [Infographic]

It's been well-reported that consumers are willing to share personal information in exchange for some type of benefit - either in the form of a better experience through personalization or a promotional offer. If they are willing...

Consumers Want Personalization This Holiday

As the world will see over the next few months, e-commerce is thriving, but what will consumers expect this holiday from their digital experience? Marketlive released the results from its 7th Annual Holiday research Study and it reveals...

Adobe's Personalization Push

Adobe is introducing several new features at the &Then/DMA conference this week that focus on helping brands get personalization "right." SUBSCRIBE to Website Magazine - 12 Issues FREE Personalization can be tricky as...

Getting Personal with Recommendations

Real-time Web personalization software provider Evergage has unveiled new recommendation capabilities for its platform. The new capabilities come from Evergage Recommend , which is an integrated recommendation system that is a native...

Personalizing the Content Experience

Technologies are emerging that are enabling brands to better personalize the digital experience for Web users - even if they are classified as "unknown." Content recommendation solution BrightInfo recently announced a new...

The Time is Now for Personalization

You have likely heard about the practice for years, but if you're a 'Net professional today, chances are excellent that you're about to start using it more often. A new report from real-time personalization provider Evergage...

Solving the "Oh, We've Met Before" Problem on the Web

Imagine seeing an acquaintance at a store who you embrace and make small chit chat with, and then imagine seeing that same friend at a dinner party (even later that night) who then acts like he or she has never seen you before. It...

Granularity is Key; Machine Learning for Personalization

Consumers react well to personlization in their digital lives, but it's increasingly difficult for today's marketers to keep pace. Fortunately, thanks to some innovative approaches (and powerful technologies, of course), that...

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