Posts tagged video RSS

Raising the Video Standard with Wideo

Video provides a excellent opportunity to help enterprsies raise awareness and generate conversions but to date creating those assets and measuring the response from video initiatives has been relatively difficult. That's beginning...

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Over-the-Top (OTT) Streaming in the Limelight

Video consumption by Web users seems to break records every year and companies are actively looking for reliable ways to deliver the best possible experience. Digital content delivery solution Limelight Networks , for example, announced...

Tracking Video Engagement Data with Vidyard & Marketo

Marketers are increasing their investment in video, but many still lack the tools to understand who is watching what and how their assets are contributing to the bottom line - but that's beginning to change. Video and marketing...

Video Comes to Salesforce Communities

Video marketing and analytics platform Vidyard has introduced a way for Salesforce clients to enables their users to share and watch video content inline within Salesforce Communities, and more importantly, measure just how enaged...

From Product Image to Product Video with ZAP-EB

Ebay Sellers have a new and rather interesting tool at their disposal and it could put video front and center on the marketplace. Available for Apple iPhones, iPads and iPod touch mobile devices running iOS 7 or later, ZAP-EB is an...

Get in Control: Live Streaming Simplified with Wowza Private Label

Video and audio streaming service provider Wowza Media Systems has released a private label product that will enable any enterprise (or individual) to deliver a white label custom mobile encoding solution to their own users. Wowza...

Wistia Takes Video to the Enterprise

Enterprises taking advantage of the many benefits of video today have likely experienced the complexities of managing (hosting and analysis, for example) those important assets and their corresponding campaigns. One of the most significant...

Connecting Users with Video in the Right Moment

Video is killing it - U.S. advertising agencies and marketers spend approximately $1.5 billion on mobile videos ads in 2014 and it is only expected to grow in the years to come, projected to increase to more than $6 billion by 2018...

Modular DRM for Cross-Platform, Secure Playback

Video technology platform Kaltura , which is used by such notable brands as HBO and Zappos, announced a Universal DRM (digital rights management) solution through an integration with Castlabs. The DRM solution will enable media companies...

Deeper Social Integration Arrives for Brandlive

Brandlive, a web-based service that builds and curates live events, has announced the general availability of their Advanced Social Integration module. The new module (which essentially enables brands to combine live streaming video...

Create and Share Videos With New Vidyard Studio

In a recent report from analyst firm Demand Metric, more than 70 percent of marketing and sales professionals reported that video converts better than other content types, yet fewer than 10 percent are actually using it to effectively...

Inside Shoppable Video with Rapt Media's Erika Trautman

The rise of video has been meteoric. Despite its value to the digital enterprise, however, many still don't understand the nuances of marketing within the channel, much less how to get started. Website Magazine posed a few questions...

Micro-List of Video Solutions for Every Professional Web Worker

Video is a powerful medium, but it takes an immense amount of work to get a finished product; much less a finished product that you can be proud enough of to show off to prospective customers and existing clients, and one that is effective...

Creating Immersive Video Experiences with Brightcove

Cloud-based video service Brightcove has released a several new products that will enable enterprise marketers to drive additional performance from their video initiatives. Brightcove’s Video Marketing Suite consists of the Brightcove...

Launch Video Ad Campaigns for Every Screen

Tremor Video is looking to take the hassle out of optimizing video ad campaigns for multiple devices. Using the company’s VideoHub technology, Tremor Video helps advertisers reach their goals by programmatically delivering optimized...

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