Posts tagged wm-advertising RSS

View & Optimize the Audience Universe with Adobe

Adobe is helping advertisers deliver on their optimization and personalization initiatives with some interesting new ad tech and data science capabilities. A new machine learning algorithm will automatically assemble creative elements...

Taking Tech to Non-Profit Donors with BidPal & Salesforce

BidPal, a provider of fundraising technology for nonprofits, announced it has launched BidPal Connect on the Salesforce AppExchange . BidPal Connect allows nonprofits to easily move donor fundraising data between BidPal and Salesforce...

The Return of the Browser Wars

Two browser-related news stories emerged this week which might just signal the return of the browser wars. SUBSCRIBE to Website Magazine & Accelerate 'Net Success Google is beginning a roll out of a new update to its Chrome...

Automate the Sales Workflow

Sales software provider ToutApp has unveiled a new product called Sales Campaigns, which allows sales managers and reps to automate complex sales playbooks into shareable workflows. The new product helps supports the entire sales funnel...

Boost Engagement & Improve Retention with Rewards

If your enterprise needs to boost engagement and improve retention, it is neccessary to reward users. Fortunately, there are some standout vendors to help you along the way and plenty of proof that the approach/strategy works. Mobile...

Smarter Tech Comes to Inbound Calls

Integrated marketing platform ActiveDEMAND has announced added functionality for its call tracking solution that will enable companies to collect data from incoming phone calls and analyze them for both context and relevancy. Unlike...

Digital Marketers Pick Up the Phone

Believe it or not, the phone call is still a really important channel for brands both large and small and technology vendors are well aware of this. Call-tracking and analytics service CallRail, for example, announced that it has partnered...

Smarter Ads for Catalogers; Rethinking Retargeting

Marketing automation company SocialWire has rebranded to Manifest and announced the availability of a new multi-channel product advertising platform that will enable retailers (including brands such as Neiman Marcus, Gilt and Choxi...

Finding the "Right" Moment for Digital Ads

Online advertisers, at least those with some digital savvy, know that serving the "right" ad in the "right" moment, means everything when it comes to awareness, engagement, and conversion. And ad tech companies...

Stat Watch: The Impact of Ad Blocking

Millions of Web users have ad-blocking software installed and it's causing a major problem for the digital advertising industry. A new report out from Adobe and PageFair reveals that upwards of $21.8 billion in global ad revenues...

Simpler Drip: Manage Multi-Touch Campaigns from a Single Dashboard

Sales platform ToutApp has unveiled a new “Command Center” to help simplify complex drip campaigns with a single, centralized dashboard. Command Center is a multi-touch sales outreach management tool available through the...

TapClicks Poised for a Paradigm Shift

TapClicks, which provides a reporting and analytics platform that consolidates marketing campaign and performance results into a single "unified" dashboard, has announced several new integrations for its users (typically...

Solving the Cross-Channel Attribution Problem

Cross-device technology company Drawbridge is partnering up with marketing software provider Kenshoo to help marketers more effectively tie desktop clicks and conversions to mobile activity without relying on consumer login data. The...

Live Chat and Offline Ads Partner Up

Customer engagement solutions provider TouchCommerce has unveiled a new solution that aims to help advertisers transform a brand’s media message into an interactive conversation with consumers. The solution, dubbed TouchMedia...

Act-On Offers New Capabilities for Sales Teams

Marketing automation provider Act-On Software has unveiled new product capabilities for sales reps, dubbed Act-On Anywhere and CRM Connector. The new product features extend the use of Act-On Marketing Automation for both sales and...

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