Posts tagged wm-analytics RSS

Workspaces Come to Tag Management

Google has announced the addition of its new Workspaces feature in Google Tag Manager and Tag Manager 360 and it will likely be very well received by those working in a collaborative environment. In the past, tag changes were prepared...

Know Thy Audience: Comparing Segments with Adobe

Customers don't have identical characteristics and they most certainly don't behave in the same way. As marketers increasingly employ different marketing tactics for each group however, segmenting should be a core practice...

What You Can Learn From Heatmaps?

- Identify the most confusing page elements (or underutilized elements) and move or eliminate them - SUBSCRIBE to Website Magazine & Accelerate 'Net Success Heatmaps are woefully underutilized in the digital landscape today...

Rethinking Membership Engagement Metrics

Membership management and community software Socious released a new feature last week that will allow their customers to more easily track engagement in the platform. SUBSCRIBE to Website Magazine & Accelerate 'Net Success...

Routing Calls the Right Way

If you're like most businesses today the phone is still a central part of sales, marketing and support processes. While the promise of a phone-free enterprise might be appealing to some, it's hard to deny the connection that...

Is the Wrong Metric Misleading Your Marketing?

:: By Glenn Pingul, Amplero :: When it comes to measuring the effectiveness of marketing campaigns, what looks like a winner at first glance may actually be a loser upon further examination. Response rate is a metric commonly used...

Across the Aisle: How Data Can Unify Sales and Marketing Teams

:: By Scott Cramer, TinderBox :: It's clear that accelerating the sales cycle is becoming a top focus for executives given the number of software solutions focused on sales productivity finding a wide audience among businesses...

#WebTechWatch; Attendize, TextoGrafo, and More

Welcome to another edition of Website Magazine's Web Tech Watch series, a special roundup profiling some of the most interesting and inspiring Web-related technologies, tools, products and services our editors have come across...

The Return of the Browser Wars

Two browser-related news stories emerged this week which might just signal the return of the browser wars. SUBSCRIBE to Website Magazine & Accelerate 'Net Success Google is beginning a roll out of a new update to its Chrome...

Smarter Tech Comes to Inbound Calls

Integrated marketing platform ActiveDEMAND has announced added functionality for its call tracking solution that will enable companies to collect data from incoming phone calls and analyze them for both context and relevancy. Unlike...

Wistia Takes Video to the Enterprise

Enterprises taking advantage of the many benefits of video today have likely experienced the complexities of managing (hosting and analysis, for example) those important assets and their corresponding campaigns. One of the most significant...

Mini-CRM & Marketing Dashboards

The savviest Web professionals use marketing dashboards to stay on top of their key performance data, and the solutions currently available on the market today are rapidly innovating and doing everything they can to differentiate their...

Enter Mouseflow, The New Leader in Session Replay Solutions

How much do you really know about how users experience your site? Sure, you can tell quite a bit about how engaging your content is by using a traditional Web analytics solution (e.g. pageviews, time on site, bounce rate, etc.), but...

Location Tagging for Social Media Intelligence

It has been challenging for large companies and brands to gather any truly useful intelligence from social media, and near impossible for many small and mid-size enterprises. The technology solutions developed to address the problem...

TapClicks Poised for a Paradigm Shift

TapClicks, which provides a reporting and analytics platform that consolidates marketing campaign and performance results into a single "unified" dashboard, has announced several new integrations for its users (typically...

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