Posts tagged wm-email RSS

Designing the Customer Journey

Interest in marketing automation keeps rising - well, for most, but not all, it seems. Back in 2014, some 60 percent of marketers at Fortune 1000 companies used marketing automation to deliver messages and experiences according to...

Marketing Automation; Everybody's Doing It

Email and online marketing platform GetResponse , which boasts some 350,000 customers in 182 countries, recently announced a beta release of its own marketing automation solution. Marketers will be able to build automated campaigns...

#WebTechWatch; Attendize, TextoGrafo, and More

Welcome to another edition of Website Magazine's Web Tech Watch series, a special roundup profiling some of the most interesting and inspiring Web-related technologies, tools, products and services our editors have come across...

All About the Leads; GetResponse Offers New Webinar Platform

Email marketing platform GetResponse has added webinars to its suite of email marketing and marketing automation features, potentially providing enterprises with an additional opportunity to engage their audience of customers and prospects...

Is Email the Achilles’ Heel of Cybersecurity?

:: Steven R. Russo, CertainSafe :: Rarely a day goes by without a new announcement of yet another data breach at a well-known company. Regardless of how many outer layers of protection are in place, stories of hacking continue to be...

Transactional Email and the Branded Digital Conversation

Email marketing software Campaign Monitor has announced a new transactional email service for its clients and it hopes to simplify the often cumbersome technical challenges with such messaging. Welcome emails, password resets, order...

Return Path Offers Insights Into Consumer Purchase Behavior

Return Path is providing marketers with purchase behavior and market trend data thanks to the launch of the company’s newest Data-as-a-Service solution called Consumer Insight. Consumer Insight makes email data on more than 2...

Hot & Cool Email Tools for Web Workers

SUBSCRIBE to Website Magazine - 12 Issues FREE Email remains the most powerful mechanism for customer retention. Web workers that prioritize the channel experience far greater degrees of digital success typically than those that do...

Email Verification Solution for Campaign Monitor

SUBSCRIBE to Website Magazine - 12 Issues FREE At any given time, how much of your database (the "list" in email marketing speak) is active or somewhat active, clicking through and interacting with your brand? The answer...

White Label Email from Campaigner

Email marketing service Campaigner has introuced a white-label program that will enable its agency, reseller and franchise partners to offer email services and increase their own profitability. The new Campaigner white label platform...

Weather Forecasting Within Email Increases CTR by 10% for AAA

Customer experience solution Liveclicker unveiled a new capability that will provide marketers the ability to deliver weather forecasts in real-time email campaigns. The new LiveForecast, part of Liveclicker's RealTime Email suite...

Automated Giveaways with Mobio & MailChimp

Consumers are demanding more rewarding experiences from brands - those that provide such engagement opportunities will not only increase interaction, but are likely the only ones that will achieve success in 2015 and the digital years...

Acquire Emails via AWeber's Mobile App Atom

No doubt about it - acquisition has to be one of the hardest parts of operating a successful email marketing campaign. There are myriad solutions available for this purpose (many of which readers will find in Website Magazine's...

Email & Retail Customer Loyalty in Focus

Email marketing automation provider dotMailer has released a series of updates to its Magento extension designed to help retailers drive engagement and loyalty. The updated plugin most notably offers retailers the ability to integrate...

A/B Testing Email Drip Campaigns with Iterable's Workflows

Enterprise-level marketing automation platform Iterable has launched a new feature, dubbed Workflows, that enables users to create and A/B test "multi-pronged" email campaigns to see which message series works best for generating...

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