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Informed Content, Targeting Decisions for Publishers

Publishers have long competed with other news sites for ad dollars, but now with the increasing popularity of content marketing they are also competing more than ever for reader attention, as more and more brands become "publishers"...

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Is Email the Achilles’ Heel of Cybersecurity?

:: Steven R. Russo, CertainSafe :: Rarely a day goes by without a new announcement of yet another data breach at a well-known company. Regardless of how many outer layers of protection are in place, stories of hacking continue to be...

Modern Billing Systems: 5 Signs Your System Isn’t Ready for Prime Time

:: By Bob Harden, The Harden Group :: We live in a period of disruption. New mega trends – cloud, mobile, big data – have changed the way consumers purchase products and services, with customers demanding anytime, anywhere...

Agency Helps Clients Help Themselves

Anyone who has ever worked with a digital agency knows the challenges of sharing documents (e.g. spreadsheets, creatives, etc.), scheduling meetings (e.g. for planning, providing feedback or reviewing wins-losses) and managing payments...

Act-On Data to Close Deals Quicker

While 77 percent of marketers believe real-time personalization is crucial to their businesses, 60 percent struggle to personalize content in real-time and, some, at all. Not having enough data, having inaccurate data and gaining insight...

Getting Personal with Recommendations

Real-time Web personalization software provider Evergage has unveiled new recommendation capabilities for its platform. The new capabilities come from Evergage Recommend , which is an integrated recommendation system that is a native...

Finding the "Right" Moment for Digital Ads

Online advertisers, at least those with some digital savvy, know that serving the "right" ad in the "right" moment, means everything when it comes to awareness, engagement, and conversion. And ad tech companies...

Stat Watch: The Impact of Ad Blocking

Millions of Web users have ad-blocking software installed and it's causing a major problem for the digital advertising industry. A new report out from Adobe and PageFair reveals that upwards of $21.8 billion in global ad revenues...

Social Media and Employee Brand Advocacy

An enterprises' employees can be its best advocates, but the right people, processes and platforms must absolutely be in place in driving consumer engagement through social media. That is becoming increasingly clear to those brands...

Millennials Want Web Content in Their Preferred Language

Nearly half of millennials are more likely to purchase from a company if the information is presented in their preferred language (according to recent SDL data), but some existing translation services and software are missing the mark...

4 E-Learning Plugins (More #Wordpress Wednesday)

With close to 40,000 plugins, WordPress is as versatile as a website owner wants it to be. One of the many categories of plugins available through the content management system (CMS) is that of e-learning. With the global e-learning...

Transactional Email and the Branded Digital Conversation

Email marketing software Campaign Monitor has announced a new transactional email service for its clients and it hopes to simplify the often cumbersome technical challenges with such messaging. Welcome emails, password resets, order...

Turn Raw Data Into Infographics

Data visualization software Tableau announced the acquisition of Infoactive this week, a Montreal-based startup that turns raw data into infographics. Infoactive helps users turn their data into mobile-friendly and interactive infographics...

Enter Mouseflow, The New Leader in Session Replay Solutions

How much do you really know about how users experience your site? Sure, you can tell quite a bit about how engaging your content is by using a traditional Web analytics solution (e.g. pageviews, time on site, bounce rate, etc.), but...

Connecting Users with Video in the Right Moment

Video is killing it - U.S. advertising agencies and marketers spend approximately $1.5 billion on mobile videos ads in 2014 and it is only expected to grow in the years to come, projected to increase to more than $6 billion by 2018...

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