Posts tagged wm-software&pageindex=3 RSS

An Action Engine for the Enterprise, Data Studio Offers Visual Discovery of BI

Despite years of integration between marketing and analytics software companies, the users of these solutions were often still left with high levels of silo-ed data; marketing contacts over here, analytics on customer transactions...

In Pursuit of Performance, Conga Turns to ExtraHop for Salesforce Apps on AWS

Everything is getting faster - including developer's ability to respond to performance issues; and there are plenty of instances where this can be seen first hand. ExtraHop , a provider of real-time "wire data" analytics...

Location Tagging for Social Media Intelligence

It has been challenging for large companies and brands to gather any truly useful intelligence from social media, and near impossible for many small and mid-size enterprises. The technology solutions developed to address the problem...

Build Better Products with Data-Driven Decisions

UserVoice has unveiled version 3.0 of its product management platform, which offers a new suite of tools to help product teams prioritize decisions using data about customer preferences and individual traits. UserVoice 3.0’s...

Prospecting with KickFire; CRM in the Browser

Many CRM solutions, including Act-On and Nimble ,have recently introduced features/solutions to enable sales teams to capture prospect data as they browse the Web; and more are on the way. B2B sales automation solution Visistat , for...

TapClicks Poised for a Paradigm Shift

TapClicks, which provides a reporting and analytics platform that consolidates marketing campaign and performance results into a single "unified" dashboard, has announced several new integrations for its users (typically...

Analyze MongoDB Data with BI Tools

Popular document database MongoDB announced a new connector, which will allow for application data to be analyzed with business intelligence tools and visual analytics solutions. Designed to work with SQL-compliant data analysis tools...

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Adobe Simplifies Technical Comms

Adobe has released a new version of its single-source authoring and multi-device publishing toolkit for technical writers, help and policy authors and instructional designers. The 2015 release of the Adobe Technical Communication Suite...

Image Testing in Google Shopping Campaigns

Google's search share is at an all-time high and e-commerce merchants are accelerating their investment in the platform as the inevitable release of the mysterious Buy button is expected in the coming months. ChannelAdvisor, an...

Simplifying the Challenges of Big Data

As companies look for new ways and techniques to improve their productivity many are turning to various software platforms. Basho Technologies , creator and developer of Riak, a distributed NoSQL database software, has announced the...

Solving the "Oh, We've Met Before" Problem on the Web

Imagine seeing an acquaintance at a store who you embrace and make small chit chat with, and then imagine seeing that same friend at a dinner party (even later that night) who then acts like he or she has never seen you before. It...

Back-and-Forth Live Chat in Focus

Customers who choose live chat for customer service are satisfied a higher percentage of the time than those who call, email, or use social media channels, according to findings of the quarterly Zendesk Benchmark report. “Customers...

Experience Analytics of the Subscription Economy

It seems the transition to the subscription-based economy has arrived, and brands (and their developers) are scrambling to learn as much as they can about their users/audience to capitalize on the experience and, of course, monetize...

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Solving the Cross-Channel Attribution Problem

Cross-device technology company Drawbridge is partnering up with marketing software provider Kenshoo to help marketers more effectively tie desktop clicks and conversions to mobile activity without relying on consumer login data. The...

A Hybrid Approach to Website Translation: Tech & Humans

By Judd Marcello, Smartling Most technology innovations today are designed to replace the human element to ratchet up efficiency. But cloud-based translation management technology – which has disrupted translation and localization...

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