Posts tagged wmfeature RSS

Does Your Loyalty Program Center on Customers?

:: By Nancy Berg, Kobie Marketing :: A well-designed loyalty program that provides value to the customer will drive results. In today's world, it’s no surprise then that digital marketers are prioritizing loyalty programs...

Geek Out Over Multi-Billion Dollar Marketo & Demandware Acquisitions

Techies love billion-dollar deals, and this week they were treated to not one but two huge acquisitions to analyze and envy involving separate deals for Marketo (acquired for $1.79 billion ) and Demandware (bought for $2.8 billion...

Getting the Most Insights from DIY Surveys

:: By Mark Simon, Toluna :: Businesses are increasingly looking to data as a means of developing their consumer engagement strategy. A logical and easy way for executives to gather consumer data is to run a survey or questionnaire...

Disproving the 90-9-1 Rule in Community Management

Social media networks like Facebook and Twitter do contribute to the success of today's businesses (just how much is up for debate as it varies for every initiative). What many of the most successful companies concentrate on, however...

Your Guide to Mastering the Buyer Journey

:: By Scott Cramer, TinderBox :: Business-to-business companies must understand how today’s customers navigate the buyer journey. New data indicates a large percentage of the process is completed before the buyer ever interacts...

Add Videos to Your Website in 6 Easy Steps

:: By Simon Slade, Affilorama :: Video is a powerful medium that instantly personalizes your content and stimulates your viewers visually and emotionally. Part of what makes video so powerful is the fact that it is underutilized on...

Where Should You Start with Web Personalization?

:: By Corbin Murakami, Liferay :: Personalized marketing has become a vital differentiating factor for many businesses. Increasingly, marketers are using their knowledge of the consumer to provide an experience that is unique and relevant...

How Home Automation is Changing the Way We Live

:: By Pete Peranzo, Imaginovation :: “Any sufficiently advanced technology is indistinguishable from magic.” - Arthur C. Clarke We are living in the era where controlling almost anything with our mobile devices is becoming...

5 Free CRM Software for Your Business

:: By Jane Hurst, @janehurst26 :: As a business owner, it is important to take advantage of all of the tools at one’s disposal. Unfortunately, not all small business owners are able to afford the best tools for things like customer...

Increase Traffic: 8 Conversion Optimization Tools to Know

:: By Jane Hurst, @janehurst26 :: As a business owner, one has one ultimate goal: to make money. In order to do that, they need to have customers. It is so important to use all of the tools at one’s disposal to bring more traffic...

Is the Wrong Metric Misleading Your Marketing?

:: By Glenn Pingul, Amplero :: When it comes to measuring the effectiveness of marketing campaigns, what looks like a winner at first glance may actually be a loser upon further examination. Response rate is a metric commonly used...

Combine Product Analysis with In-App Feedback

Bill Gates once said that software innovation, like almost every other kind of innovation, requires the ability to collaborate and share ideas with other people, and to sit down and talk with customers and get their feedback and understand...

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Software Roadmap: Must-Have Technology for Everyday Businesses

Retailers have long paved the way for those in other industries to step up their digital games. This is because, and increasingly so, consumers bring their commerce experiences and expectations with them to other parts of their lives...

The Future of Retail with Dandy Labs and Cisco

London-based men's lifestyle and retail store The Dandy Lab is now using Cisco's Internet of Things technology to merge the digital and physical words of retail, creating an interactive "living laboratory" for providing...

Capitalizing on the Popularity of SaaS-Based Businesses

:: By Ved Raj, ValueCoders :: A business application that is sold as a service is categorized under the software-as-a-service (SaaS) business model. Such applications are hosted in the cloud and can be used online. Costs of servers...

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