Software Everywhere

The choices made related to the software that will power your Web business are not just important – they could make or break your business. Stay up to date on the top software solutions available today.

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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It's Undeniable: Shopping Cart Recovery Equals Incremental Revenue

Optimized shopping cart recovery emails can deliver significant incremental revenue according to new research released at the Demandware XChange ’14 conference by real-time remarketing company SeeWhy. SeeWhy conducted A/B tests...

Convergence: Live Chat & The Help Desk

Enterprise help desk solution Zendesk has acquired Zopim, a live chat software provider. "Real-time chat has become the foundation for how customers want to communicate online today. It is convenient for customers and makes companies...

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Monetizing Video with Kaltura

Open-source video platform Kaltura has released a set of video monetization tools that includes in-player advertising - using both native players and server-side stitching - along with all forms of OTT monetization, Ads, Subscription...

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Collect Qualitative Research with New Service

A new research tool called Recollective Baseline is helping website owners understand their customers better. The Web-based service, launched by Ramius Corporation, enables anyone to conduct qualitative research studies for free within...

Skimlink Rethinks the Hyperlink

Content monetization platform Skimlinks has released a new version of its Skimlinks Editor product which enables publishers to create links that automatically update to reflect destination changes, reader geography, stock availability...

Reacting Quickly to Customer Insights

User management solution Janrain has released a new version of its platform which features an interactive dashboard to help digital marketers transform their personalization and targeting strategies. Janrain's Customer Insights...

Welcome to the Engagement Hub

Popular engagement and loyalty platform Punchtab has unveiled a new digital destination designed specifically for marketers. The destination, called Engagement Hub, allows marketers to engage consumer segments across channels, as well...

Promoter.io Launches Net Promoter Score Platform

A new software platform has emerged that allows businesses to leverage the popular management process known as the Net Promoter Score (NPS) to gauge customer loyalty and promote organic growth. Texas-based technology startup Promoter...

Yodle Automates Social for SMBs

Local online marketing solutions provider Yodle has unveiled a new feature that aims to help small businesses create and maintain a presence on the world’s most popular social network. The social media automation feature creates...

eBay Deploys Domo to Aid Executive Decision Making

Domo, which provides a platform to help executives aggregate multiple sources of merchant data and provide insight for better decision making, announced that eBay and its employees have begun using their solution. eBay has more than...

Launch Your Very Own Crowdfunding Platform

Crowdtilt is publicly releasing its open source, white-label platform dubbed CrowdtiltOpen for businesses looking to launch their own crowdfunding platform. The product, previously called Crowdhoster, has been rebranded and relaunched...

Creative Teams Collaborate with Glip

Glip is taking the headache out of collaboration, as the company has launched two new communication features for its project management platform. The new features, dubbed Glip Interactive Viewer and Glip Replies, improve team communications...

Content Marketing Performance; Can it Really Be Measured?

GinzaMetrics announced the availability of a new reporting feature that will provide marketers with access to a collective, data-driven view of their content marketing performance. “Marketing for brands, products and services...

Filtering Forum Content with CrowdReport

Forum community CrowdGather has announced the launch of a new online content filtering tool, dubbed CrowdReport, which aims to help strengthen brand safety for advertisers on the CrowdGather network. The CrowdReport solution flags...

Mailparser.io Integrates Email Data Within CRM Solutions

The system, which processes incoming emails and converts them into structured data, can now be sent to other Web services such as a customer relationship management (CRM) system. Essentially, mailparser.io clients will be able to update...

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