Software Everywhere

The choices made related to the software that will power your Web business are not just important – they could make or break your business. Stay up to date on the top software solutions available today.

Square Unveils an Appointment App

Square is making the day-to-day lives of its customers even easier with its new “Appointments” app. According to the company, the app puts the information users need to run their business right at their fingertips. The...

Wix Adds CRM Capabilities for SMBs

Wix is adding CRM capabilities to its platform with the official launch of MyAccount. Wix’s MyAccount CRM solution consolidates business functions like contact management, email marketing and automated communications into the...

Connect Your MarTech with Webhooks from Appyboy

Last week Website Magazine published an article on how traditional websites could become obsolete and it generated a lot of response from our community of 'Net professionals. Whatever side of the digital fence you're on, one...

Smarter Ads for Catalogers; Rethinking Retargeting

Marketing automation company SocialWire has rebranded to Manifest and announced the availability of a new multi-channel product advertising platform that will enable retailers (including brands such as Neiman Marcus, Gilt and Choxi...

Oracle Stop Guessing, Starts Delivering with Maxymiser Acquisition

Tech behemoth Oracle announced that it has signed an agreement to acquire Maxymiser, a cloud-based software-as-a-service platform that enables marketers to test, target and personalize digital experiences (both Web and mobile). Oracle...

Drag and Drop URLs Come to Dropbox

Dropbox is trying to make it easier for teams to work together, which is why the company unveiled a new drag and drop feature for URLs. With this new functionality, users can drag and drop URLs into their Dropbox and open them later...

Informed Content, Targeting Decisions for Publishers

Publishers have long competed with other news sites for ad dollars, but now with the increasing popularity of content marketing they are also competing more than ever for reader attention, as more and more brands become "publishers"...

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Is Email the Achilles’ Heel of Cybersecurity?

:: Steven R. Russo, CertainSafe :: Rarely a day goes by without a new announcement of yet another data breach at a well-known company. Regardless of how many outer layers of protection are in place, stories of hacking continue to be...

Modern Billing Systems: 5 Signs Your System Isn’t Ready for Prime Time

:: By Bob Harden, The Harden Group :: We live in a period of disruption. New mega trends – cloud, mobile, big data – have changed the way consumers purchase products and services, with customers demanding anytime, anywhere...

Agency Helps Clients Help Themselves

Anyone who has ever worked with a digital agency knows the challenges of sharing documents (e.g. spreadsheets, creatives, etc.), scheduling meetings (e.g. for planning, providing feedback or reviewing wins-losses) and managing payments...

Act-On Data to Close Deals Quicker

While 77 percent of marketers believe real-time personalization is crucial to their businesses, 60 percent struggle to personalize content in real-time and, some, at all. Not having enough data, having inaccurate data and gaining insight...

Getting Personal with Recommendations

Real-time Web personalization software provider Evergage has unveiled new recommendation capabilities for its platform. The new capabilities come from Evergage Recommend , which is an integrated recommendation system that is a native...

Finding the "Right" Moment for Digital Ads

Online advertisers, at least those with some digital savvy, know that serving the "right" ad in the "right" moment, means everything when it comes to awareness, engagement, and conversion. And ad tech companies...

Stat Watch: The Impact of Ad Blocking

Millions of Web users have ad-blocking software installed and it's causing a major problem for the digital advertising industry. A new report out from Adobe and PageFair reveals that upwards of $21.8 billion in global ad revenues...

Social Media and Employee Brand Advocacy

An enterprises' employees can be its best advocates, but the right people, processes and platforms must absolutely be in place in driving consumer engagement through social media. That is becoming increasingly clear to those brands...

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