Software Everywhere

The choices made related to the software that will power your Web business are not just important – they could make or break your business. Stay up to date on the top software solutions available today.

Act-On Data to Close Deals Quicker

While 77 percent of marketers believe real-time personalization is crucial to their businesses, 60 percent struggle to personalize content in real-time and, some, at all. Not having enough data, having inaccurate data and gaining insight...

Getting Personal with Recommendations

Real-time Web personalization software provider Evergage has unveiled new recommendation capabilities for its platform. The new capabilities come from Evergage Recommend , which is an integrated recommendation system that is a native...

Finding the "Right" Moment for Digital Ads

Online advertisers, at least those with some digital savvy, know that serving the "right" ad in the "right" moment, means everything when it comes to awareness, engagement, and conversion. And ad tech companies...

Stat Watch: The Impact of Ad Blocking

Millions of Web users have ad-blocking software installed and it's causing a major problem for the digital advertising industry. A new report out from Adobe and PageFair reveals that upwards of $21.8 billion in global ad revenues...

Social Media and Employee Brand Advocacy

An enterprises' employees can be its best advocates, but the right people, processes and platforms must absolutely be in place in driving consumer engagement through social media. That is becoming increasingly clear to those brands...

Millennials Want Web Content in Their Preferred Language

Nearly half of millennials are more likely to purchase from a company if the information is presented in their preferred language (according to recent SDL data), but some existing translation services and software are missing the mark...

4 E-Learning Plugins (More #Wordpress Wednesday)

With close to 40,000 plugins, WordPress is as versatile as a website owner wants it to be. One of the many categories of plugins available through the content management system (CMS) is that of e-learning. With the global e-learning...

Transactional Email and the Branded Digital Conversation

Email marketing software Campaign Monitor has announced a new transactional email service for its clients and it hopes to simplify the often cumbersome technical challenges with such messaging. Welcome emails, password resets, order...

Turn Raw Data Into Infographics

Data visualization software Tableau announced the acquisition of Infoactive this week, a Montreal-based startup that turns raw data into infographics. Infoactive helps users turn their data into mobile-friendly and interactive infographics...

Enter Mouseflow, The New Leader in Session Replay Solutions

How much do you really know about how users experience your site? Sure, you can tell quite a bit about how engaging your content is by using a traditional Web analytics solution (e.g. pageviews, time on site, bounce rate, etc.), but...

Connecting Users with Video in the Right Moment

Video is killing it - U.S. advertising agencies and marketers spend approximately $1.5 billion on mobile videos ads in 2014 and it is only expected to grow in the years to come, projected to increase to more than $6 billion by 2018...

Sync Transactions with Sage Account Software via Magento

Sage Payment Solutions has released a new extension for e-commerce platform Magento that will allow users of that system to not only integrate payment processing but synchronize with Sage accounting software on the back end. Magento...

Adobe & The Future of Content Development

Adobe is introducing a new version of its Digital Publishing Solution (DPS) and it appears the company has its sights set squarely on marketers and their future in the realm of content development. The former version of DPS was already...

Return Path Offers Insights Into Consumer Purchase Behavior

Return Path is providing marketers with purchase behavior and market trend data thanks to the launch of the company’s newest Data-as-a-Service solution called Consumer Insight. Consumer Insight makes email data on more than 2...

Do Your Salespeople Really Use CRM? A Case Study on CRM Adoption

By Jesse Kurth, TinderBox Customer relationship management (CRM) is the bedrock of technology-driven businesses, with organizations of all sizes around the world adopting CRM as their single source of truth. In fact, Gartner reports...

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