Software Everywhere

The choices made related to the software that will power your Web business are not just important – they could make or break your business. Stay up to date on the top software solutions available today.

Price Optimization for the Mid-Market

There are numerous technology solutions that help today's retailers optimize their pricing (particularly when managing thousands or millions of SKUs), but most cater exclusively to the largest companies. There are offerings emerging...

Capitalizing on the Popularity of SaaS-Based Businesses

:: By Ved Raj, ValueCoders :: A business application that is sold as a service is categorized under the software-as-a-service (SaaS) business model. Such applications are hosted in the cloud and can be used online. Costs of servers...

Automate the Sales Workflow

Sales software provider ToutApp has unveiled a new product called Sales Campaigns, which allows sales managers and reps to automate complex sales playbooks into shareable workflows. The new product helps supports the entire sales funnel...

Dasheroo Integrates with Infusionsoft

Business dashboard provider Dasheroo has integrated with Infusionsoft to help businesses track important CRM, sales and marketing analytics. The integration with Infusionsoft brings Dasheroo 's total integrations to more than 29...

All About the Leads; GetResponse Offers New Webinar Platform

Email marketing platform GetResponse has added webinars to its suite of email marketing and marketing automation features, potentially providing enterprises with an additional opportunity to engage their audience of customers and prospects...

Improve the Hiring Workflow

Talent management software provider HRsoft has updated its RECRUITview applicant tracking software to ease the hiring process. In fact, RECRUITview version 9.2 includes enhancements to the hiring workflow to improve the recruiter and...

Wix Enables Online Bookings

Wix has unveiled a new end-to-end online appointment booking solution for businesses. The solution, dubbed Wix Bookings, offers an easy and effective way for businesses to connect with customers, manage appointments and group bookings...

New Voice-of-Customer Tools for the Automotive Industry

Customer experience management (CEM) provider Vital Insights has unveiled three new voice-of-customer (VOC) modules for its Foresight product. Foresight is a CEM platform for the automotive industry that helps dealers gather valuable...

Data Visualization for the Digital Masses

As more companies adopt the public cloud, it makes sense to have tools that can help them understand their bill and optimize spending. Data visualization service DataHero has been acquired by Cloudability, a startup that helps companies...

Top Trends Driving the Need for Global Content

:: By Judd Marcello, Smartling :: Any company with a website can be considered a global brand – whether that’s what they consider themselves or not. The Internet all but dissolved geographic borders for business and commerce...

6 Tips For Empowering Retail Organizations with Software as a Service

:: By Ed Stevens, Shopatron :: In 2015, software as a service (SaaS) disrupted organizations across the board by pushing traditional software solutions out of the way. In Forrester Research’s report “ US Commerce Platform...

A Closer Look at Scientific Marketing [Q&A with Amplero's Glenn Pingul]

In this era of artificial intelligence, there is tremendous opportunity for marketing to evolve and even transform. It’s time for that change. Marketers know that the traditional, and highly manual, rules-based approach to running...

The Who & Where of Localizing Digital Content

There is a long list of reasons to localize a digital presence. For starters, SDL research shows that 46 percent of millennial consumers are more likely to purchase from a company if information is presented in their preferred language...

Flip the Script: Individualizing Experiences in 2016

:: By Cory Munchbach, BlueConic :: The need to master personalization – or individualization – has drastically risen recently, driven by increased consumer expectations and a greater proximity to finding easy solutions...

Marketers Think Too Highly of their Personalization Efforts [Infographic]

It's been well-reported that consumers are willing to share personal information in exchange for some type of benefit - either in the form of a better experience through personalization or a promotional offer. If they are willing...

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