Software Everywhere

The choices made related to the software that will power your Web business are not just important – they could make or break your business. Stay up to date on the top software solutions available today.

Automated Giveaways with Mobio & MailChimp

Consumers are demanding more rewarding experiences from brands - those that provide such engagement opportunities will not only increase interaction, but are likely the only ones that will achieve success in 2015 and the digital years...

Deliver Personalized Content to Site Visitors

AddThis is helping its Pro subscribers get personal, as the content engagement platform has unveiled new audience targeting capabilities that enable brands to deliver more personalized content and offers to site visitor. The new audience...

Amazon Webstore Merchants Can Now Verify Gated Discounts

While not necessarily expected, exclusive discounts for students, teachers and military sure are welcomed and, for retailers, could mean the difference between sale or no sale. Traditionally, however, retailers have been unable to...

QUICK HIT: WordPress 4.0.1 Security Release Available

Wordpress has made available a critical security release and is strongly encouraging Wordpress sites to update immediately. WordPress versions 3.9.2 and earlier are apparently affected by a critical cross-site scripting vulnerability...

Acquire Emails via AWeber's Mobile App Atom

No doubt about it - acquisition has to be one of the hardest parts of operating a successful email marketing campaign. There are myriad solutions available for this purpose (many of which readers will find in Website Magazine's...

E-Commerce Conversion for Amazon Webstore

Amazon Webstores doesn't get the love that a solution like Magento does, but thanks to its Solution Provider program, several interesting (and powerful) technologies are in the control of online merchants using the system. The...

Skype Arrives in the Browser

Skype is now enabling users to leverage its platform within their browsers, as the telecommunications company has unveiled a new product called Skype for Web (Beta). According to the company, Skype for Web makes it quicker and easier...

5 Ways to Get Started on Website Personalization

By Noah Logan, Upland Software The sales and marketing funnel is dramatically different now than it was just less than 10 years ago. According to Forrester Research , today's B2B buyers may go up through at least two-thirds of...

How DAM + The Cloud Can Help in Today’s Content Hungry World

:: By David MacLaren, MediaValet :: There’s a lot of discussion in the marketing industry today about product companies evolving into media brands – basically, companies are now having to function as both product companies...

Resolving Customer Complaints with Youstice and PrestaShop

Open-source e-commerce software PrestaShop has partnered with Youstice , a Web application for resolving shopping disputes. Customers visiting one of PrestaShop's 200,000 online retailers will be able to describe their issue in...

Franchise Management for Every Franchisee

Small business owners are so busy with day-to-day tasks that it can be difficult for them to find time to focus on marketing campaigns. This is not only the case for independently owned SMBs, but also for franchisees, who, in addition...

eZanga Puts Click Fraud in Its Sights

For as long any many of us can remember, click fraud has been the bane of the digital advertising experience. Make no mistake, it's still here, but its impact is lessening thanks in great part to the maturing technologies of our...

Get Fired Up About TrialFire

It's a pain in the digital neck waiting for someone else to integrate a new third-party tracking code or to test something on your website. A new software solution, dubbed TrialFire , gives marketers, designers and webmasters more...

Disqus Brings Programmatic Mindset to its Discussion Platform

Programmatic and native are the buzzwords that will take digital marketers and Internet advertisers into 2015 - they are the trends shaping the industry, its economics and how brands engage with their audiences. When you find a promotional...

From PSD to CSS with Adobe's Brackets

Adobe's open-source text editor Brackets has reached version 1.0, a major milestone for the solution which has seen 45 releases in its three-year history, fulfilling Adobe's promise to release early and often. Adobe also unveiled...

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