Software Everywhere

The choices made related to the software that will power your Web business are not just important – they could make or break your business. Stay up to date on the top software solutions available today.

5 Critical Rules for SEO Success in 2014

:: By Martin Laetsch, Act-On :: The major search engines win or lose market share by the quality of the results they deliver for searchers; this is why they continually fine-tune their algorithms to increase the quality of their organic...

Taking the Pulse of Social Chatter

Social intelligence platform NetBase has launched Brand LivePulse, a visual dashboard that provides users with access to real-time insights on their social activity. The LivePulse solution provides a live update of how many people...

What Do Online Reviews Have to Do With Fondue? In a Word... Everything.

MindShare's OpenTell, a product that collects and publishes "certified" customer reviews to the Web, has announced that since its Nov. 2013 launch over 1.8 million reviews from 5,000 separate brand locations in North...

CEO's Take on a Customer Support Role

Customer support software FreshDesk is launching a campaign that it hopes will get executives more involved in customer support. FreshDesk CEO Girish Mathrubootham is calling on fellow executives to sit in with their customer support...

Launch Video Ad Campaigns for Every Screen

Tremor Video is looking to take the hassle out of optimizing video ad campaigns for multiple devices. Using the company’s VideoHub technology, Tremor Video helps advertisers reach their goals by programmatically delivering optimized...

IBM Advanced B2B & B2C Capabilities with Silverpop

In one of the biggest marketing automation plays of the year so far, IBM has announced an agreement to acquire Silverpop, a software provider of cloud-based personalization solutions. "The acquisition of Silverpop turbocharges...

Smarter E-Commerce for Marketing-Minded Retailers

Cloud-based e-commerce solution ChannelAdvisor has rolled out its Spring 2014 release and it's adding several interesting features to the already high-utility platform. ChannelAdvisor now offers support for Google Merchant promotions...

It's Undeniable: Shopping Cart Recovery Equals Incremental Revenue

Optimized shopping cart recovery emails can deliver significant incremental revenue according to new research released at the Demandware XChange ’14 conference by real-time remarketing company SeeWhy. SeeWhy conducted A/B tests...

Convergence: Live Chat & The Help Desk

Enterprise help desk solution Zendesk has acquired Zopim, a live chat software provider. "Real-time chat has become the foundation for how customers want to communicate online today. It is convenient for customers and makes companies...

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Monetizing Video with Kaltura

Open-source video platform Kaltura has released a set of video monetization tools that includes in-player advertising - using both native players and server-side stitching - along with all forms of OTT monetization, Ads, Subscription...

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Collect Qualitative Research with New Service

A new research tool called Recollective Baseline is helping website owners understand their customers better. The Web-based service, launched by Ramius Corporation, enables anyone to conduct qualitative research studies for free within...

Skimlink Rethinks the Hyperlink

Content monetization platform Skimlinks has released a new version of its Skimlinks Editor product which enables publishers to create links that automatically update to reflect destination changes, reader geography, stock availability...

Reacting Quickly to Customer Insights

User management solution Janrain has released a new version of its platform which features an interactive dashboard to help digital marketers transform their personalization and targeting strategies. Janrain's Customer Insights...

Welcome to the Engagement Hub

Popular engagement and loyalty platform Punchtab has unveiled a new digital destination designed specifically for marketers. The destination, called Engagement Hub, allows marketers to engage consumer segments across channels, as well...

Promoter.io Launches Net Promoter Score Platform

A new software platform has emerged that allows businesses to leverage the popular management process known as the Net Promoter Score (NPS) to gauge customer loyalty and promote organic growth. Texas-based technology startup Promoter...

Yodle Automates Social for SMBs

Local online marketing solutions provider Yodle has unveiled a new feature that aims to help small businesses create and maintain a presence on the world’s most popular social network. The social media automation feature creates...

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