Software Everywhere

The choices made related to the software that will power your Web business are not just important – they could make or break your business. Stay up to date on the top software solutions available today.

Giving Your WordPress Blog a Refresh

By Kelly Meeneghan Peters, 1&1 One of the strongest assets of WordPress is the consistency of which the CMS evolves its functionality and performance. WordPress sites designed in years past now look completely different from those...

Granularity is Key; Machine Learning for Personalization

Consumers react well to personlization in their digital lives, but it's increasingly difficult for today's marketers to keep pace. Fortunately, thanks to some innovative approaches (and powerful technologies, of course), that...

Bringing a Social Experience to Cloud Storage

As consumers and businesses continue to turn to the cloud for a variety of needs, cloud providers must think of ways to attract users and set themselves apart from their competition. With the hope of enticing users to its solution...

Measure Twice, Cut Once - A/B Testing Tools to Improve Conversions

By Damion Wasylow, University of Florida Launching a website is inherently risky. Countless hours go into finessing each element, but that investment of time and energy is fruitless if the website doesn’t perform. Just as user...

Act-On Offers New Capabilities for Sales Teams

Marketing automation provider Act-On Software has unveiled new product capabilities for sales reps, dubbed Act-On Anywhere and CRM Connector. The new product features extend the use of Act-On Marketing Automation for both sales and...

Behavior Scoring and the Imminent Purchase

Do you know which of your prospects are most likely to convert in the coming days or weeks? Most don't, but that's starting to change. Infer, a provider of predictive applications, recently released a new behavior scoring solution...

White Label Email from Campaigner

Email marketing service Campaigner has introuced a white-label program that will enable its agency, reseller and franchise partners to offer email services and increase their own profitability. The new Campaigner white label platform...

Build.com Partners with SiteSpect to Construct Complex Tests

When Build.com started hitting the point of diminishing return with its old testing solution, the home improvement retailer knew it was time to start taking new testing platforms for a virtual spin. After conducting thorough research...

SDL Goes On the "Campaigns" Trail

From email and e-commerce to search and social, customers (or potential customers) are dropping hints all over the Web regarding whether they are thinking about buying, have bought or will never buy again. In most organizations, the...

Sports Fans Connect Via Calendar

Calendar marketing software ECAL is helping professional and amateur sports team connect with their fans via personal digital calendars and is also shedding light on the digital habits of sports fans. The ECAL platform , which is leveraged...

Eliminate Fraudulent Ad Impressions

Security is one of the most daunting challenges for businesses today. Maxifier , a provider of performance optimization for premium publishers and media buyers, has introduced a new detection solution to identify fraudulent ad inventory...

Zendesk Unveils Live Chat for Large Teams

Zendesk has unveiled a new live chat solution designed specifically for large teams. The solution, dubbed Zopim Premium , is built for organizations with larger teams that manage live chat and a growing volume of real-time customer...

Why Visitor Engagement Matters and What You Can Do To Increase It

Any Web designer worth his or her digital salt can create a beautifully designed site that clearly conveys professionalism. If it doesn’t engage a brand's visitors, however, the website wastes everyone's time (the client's...

Use Screen Captures to Improve the Employees Knowledge Base

As one of the most popular and beloved forms of media on the Web, many companies are turning to video to not only increase their consumer engagement but also their employees' knowledge base. MediaPlatform , an enterprise video...

Bronto & Demandware Make a Connection

E-commerce professionals are faced with countless decisions when it comes to the technology they choose to support their online initiatives. From which e-commerce platform on which to sell their products to which services will help...

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