Software Everywhere

The choices made related to the software that will power your Web business are not just important – they could make or break your business. Stay up to date on the top software solutions available today.

NLG Comes to Bi Powerhouse Tableau with Narrative Science Partnership

Natural language generation provider Narrative Science announced a solution for business intelligence and analytics solution Tableau that will bring natural language summaries that explain the insights within their data visualizations...

Know Thy Audience: Comparing Segments with Adobe

Customers don't have identical characteristics and they most certainly don't behave in the same way. As marketers increasingly employ different marketing tactics for each group however, segmenting should be a core practice...

Designing the Customer Journey

Interest in marketing automation keeps rising - well, for most, but not all, it seems. Back in 2014, some 60 percent of marketers at Fortune 1000 companies used marketing automation to deliver messages and experiences according to...

The Importance of Personalizing the Sales Process

:: By Isaac Pellerin, Octiv :: Sales and marketing teams are working to meet customer expectations by increasing personalization throughout the sales process. The closer a company can get to a one-to-one experience with a prospect...

Discover Why Consumers Buy

Do you really know why consumers purchased your products? If you did, would it matter to how those products were both developed and marketed in the future? Probably so. PowerReviews realized this and has released a new offering that...

Why Your Sales Reps Should Act like Pokémon Trainers

:: By Gabe Larsen, InsideSales.com :: Monsters have taken over the world. Or at least, they have in alternate reality (AR). Since its launch in July of this year, the game has dominated app stores with more than 100 million downloads...

Growing Engagement & Loyalty Through Automation & Moderation

Social loyalty platform Chirpify has added several new components and features to its offerings that the company hopes will help brands make better use of their participation on networks like Facebook and Twitter. SUBSCRIBE to Website...

QUICK HIT: Put Some Pepper In Your Wordpress

There's a new version of WordPress (dubbed Pepper) available and it's packed with important performance improvements as well as some very useful new features for those using the popular publishing system. SUBSCRIBE to Website...

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Create Captivating Digital Signage Content

:: By Sadiq Khan, doPublicity :: The most captivating thing to have happened to the advertising industry in a very long time is the advent and subsequent coming of age of digital signage (think rotating event schedules at conferences...

Benefits of Document Management Software (DMS) for Business

:: By Benoy Tamang, eFileCabinet :: More digital files are being created than ever before and enterprises without a proper filing system risk wasting time and money trying to locate or replace files that have been misplaced or downright...

7 Ways Marketplace Platforms Can Increase Their Online Payments Conversion Rates

:: By Oren Levy, Zooz :: In a perfect world, every online browsing experience would involve the customer finding exactly the type of product that he or she wants to buy, proceeding through the checkout seamlessly and becoming forever...

Social Content & Conversions for Marketers to Act On

When brands are actively engaging their audiences on social media, the various networks can definitely contribute to a company's bottom line if marketers know what to look for. Businesses, however, are still struggling to understand...

Marketers Rethink Social, Look Beyond the Buy Cycle

93 percent of B2B marketers report they leverage social media as a marketing channel in their business but many still struggle to align it with demand generation (which means a smaller portion of the total marketing budget). SUBSCRIBE...

Monitoring & Optimizing Sales Pipeline Management

Application tracking system and talent management solution JobDiva has released a new module that will provide sales and business development teams with a way to gain a "holistic, bird's-eye view" of their ongoing sales...

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5 Reasons Synthetic Monitoring is More Important than Ever

:: By Dennis Callaghan, Catchpoint Systems :: Synthetic Monitoring is hardly a new technology. It’s been around almost as long as the commercial World Wide Web has, but the importance of monitoring the performance and availability...

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