Software Everywhere

The choices made related to the software that will power your Web business are not just important – they could make or break your business. Stay up to date on the top software solutions available today.

Capturing Digital Purchase Intent - Wish List 2.0

E-commerce platform Marketlive has partnered with TrackIf, an "alerting technology" that places a "Notify Me" button on product pages, giving shoppers the ability to opt-in to receive personalized email alerts on...

5 Key Features and Attributes for a Mobile CRM

:: By Chirag Leuva, Yudiz Solutions Before mobile era and particularly smartphones completely revolutionized customer relationship management or CRM, for years businesses all over the globe tried hard to utilize it to their advantage...

Smarter Tech Comes to Inbound Calls

Integrated marketing platform ActiveDEMAND has announced added functionality for its call tracking solution that will enable companies to collect data from incoming phone calls and analyze them for both context and relevancy. Unlike...

Adobe Jumps on the UGC Bandwagon

User generated content is an untapped source of content for marketers but it has not been easy for brands to take advantage of - but that's starting to change. By unifying brand and user-generated content, enterprises (of any size...

Video Comes to Salesforce Communities

Video marketing and analytics platform Vidyard has introduced a way for Salesforce clients to enables their users to share and watch video content inline within Salesforce Communities, and more importantly, measure just how enaged...

TouchCommerce Helps Brands Add Live Chat to Native Mobile Apps

Customer engagement solutions provider TouchCommerce has updated its Conversation Platform, unveiling a flexible integration framework and new APIs. With the update, TouchCommerce customers will be able to leverage new integration...

Digital Marketers Pick Up the Phone

Believe it or not, the phone call is still a really important channel for brands both large and small and technology vendors are well aware of this. Call-tracking and analytics service CallRail, for example, announced that it has partnered...

Changing the Status Quo in Enterprise Marketing Automation

Many existing marketing automation solutions are focused on the small and mid-size market, but companies with a larger footprint need a solution to match and truly viable solutions are, albeit slowly, emerging. Marketing automation...

From Product Image to Product Video with ZAP-EB

Ebay Sellers have a new and rather interesting tool at their disposal and it could put video front and center on the marketplace. Available for Apple iPhones, iPads and iPod touch mobile devices running iOS 7 or later, ZAP-EB is an...

Predict Content Performance Before Writing

After revamping its content marketing platform just a year ago , Inboundwriter is unveiling new functionalities and is reporting a 4x average improvement in its customers’ content traffic performance. The content marketing software...

Workforce Management & Achieving Greater Enterprise Visibility

Work management software Clarizen's latest release aims to provide greater visibility into enterprise performance. The Summer 2015 release provides new reports and dashboards that can be customized to provide managers and executives...

Identify Returning Visitors Across Devices

Netbiscuits is helping Web pros identify customers across devices, as the mobile software solutions provider unveiled a new cross-device identification tool. The tool, dubbed Visitor ID , can be leveraged to recognize returning Web...

Millennials Want to 'Feel Good' About Their Loyalty Choices

No two shoppers are the same, but when they were born has a lot of influence on purchasing decisions and whether they choose to engage with a brand or not. One decision that is impacted by the generation a person is identified with...

Is "Native" Broken? Using In-App Messaging for Mobile Customer Service

Customer engagement (and CRM) platform Sparkcentral has launched an in-app messaging solution focusing on helping brands improve their mobile customer service. Brands using the platform are now able to provide end-users with the ability...

Get in Control: Live Streaming Simplified with Wowza Private Label

Video and audio streaming service provider Wowza Media Systems has released a private label product that will enable any enterprise (or individual) to deliver a white label custom mobile encoding solution to their own users. Wowza...

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