Software Everywhere

The choices made related to the software that will power your Web business are not just important – they could make or break your business. Stay up to date on the top software solutions available today.

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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Closer Contact for Deeper Engagement

Constant Contact has unveiled a variety of updates that aim at helping small businesses (SMB) become more efficient and effective in their marketing efforts. The digital marketing services provider upgraded its contact management and...

App Annie Dives into eBooks

App Annie is venturing into the eBook industry, announcing two new tools for authors and publishers. The popular mobile app analytics platform is now tracking eBooks. In doing so, publishers, authors and marketers can track their sales...

From Email to Twitter with Ease

If your digital marketing priority has been to build up an email database you might have missed out on making some important social connections with your audience and customers. If so, don't worry, SocialBro has got your back....

Ching Goes the Fundraising Register

Non-profits are always looking for new and innovative ways to capture more fundraising revenue and a rather creative solution has emerged from a startup named Ching that enables them to do just that. The Ching platform makes it possible...

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Selling Smaller "Seats" for Bigger Gains

Forty percent of all the leads your software firm generates will never be ready to engage with your sales team. Why? Avangate , which is responsible for that figure, believes it’s because you keep filtering out leads that don’t...

Segment and Target Audiences with Tealium's AudienceStream

Tag management solutions provider Tealium has launched a new audience discovery platform that helps marketers identify and target their most actionable audiences in real-time. The platform, dubbed AudienceStream , enables marketers...

Evernote Hits the Enterprise with Salesforce Integration

Note-taking, sharing and archiving application Evernote is setting its sights on enterprise customers, releasing a Salesforce application that combines Evernote Business (a way for teams to share notebooks and collaborate) with the...

Website Testing: Costs & Challenges

One of the reason most Internet professionals don’t engage in website testing (and optimization) is that the initial costs are simply too high for many – and those costs can be extensive. There are the costs to acquire...

Elance Introduces New Enterprise Hiring Solution

Popular freelance job platform, Elance, has launched a new product to help enterprises hire and manage freelance workers. The product, dubbed Private Talent Cloud, is a secure enterprise management solution that addresses some of the...

Adobe Gets Dynamic with Tag Management

Adobe recently released new dynamic tag management capabilities for its Adobe Marketing Cloud that the company suggests will speed up the process for tagging content that needs to be measured and optimized on websites. The technology...

It's Getting Personal with the Cloud

Salesforce users will see some direct benefit from the cloud-based CRM providers acquisition of ExactTarget starting in early 2014. ExactTarget recently unveiled its predictive analytics capabilities for the SalesForce ExactTarget...

A Fresh Take on Live Chat?

Startup Skychat is launching its live chat platform today and it is hoping to redefine the way enterprises use live chat support. But does live chat need any help? Any redefining? SkyChat founder, Roshan Singh, is also the co-founder...

Eventbrite Event Integration Comes to Wordpress.com

Eventbrite and Automattic have announced a partnership that will integrate their services, providing users of WordPress.com (the cloud version of WordPress) with new themes and a widget that will showcase the latest information about...

New Age Mind Mapping

MindJet has released MindManager 14 for Windows, a new and far more powerful version of the company’s desktop productivity software. Mind mapping software enables users to map out ideas and information visually, starting with...

Tracking Offline Sales with SugarCRM & Google

Despite our collective affinity to and belief in the commercial Web, most “sales” actually occur offline. As any good Internet professional might expect however, technology is helping to close the loop. SugarCRM has announced...

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