Software Everywhere

The choices made related to the software that will power your Web business are not just important – they could make or break your business. Stay up to date on the top software solutions available today.

Mobile Takes Driver's Seat in DPI Software Sales

With the help of mobile, sales of Deep Packet Inspection (DPI) software is expected to top $2 billion by 2018 according to Infonetics Research. The market research and consulting firm’s biannual report states that while operator...

Guiding Digital Customers to Self-Service

Online engagement platform, TouchCommerce, has unveiled a new solution for contact centers that aims to improve the omnichannel customer experience. The solution, dubbed TouchConnect , helps lead customers off traditional call channels...

Two-Factor Authentication on the Desktop

A new desktop app is streamlining the two-factor authentication process by providing users with two-factor access codes directly on their desktops. Typically, users leveraging two-step authentication for sites like Google or Twitter...

500friends Gets By With A Little Help

Omnichannel customer loyalty and reward program leader 500friends has announced an investment from several leading retail and customer loyalty executives. Already having investors such as Intel Capital and Silicon Valley Bank, 500friends...

Prepare for a Traffic Storm

It is important for organizations to conduct load testing to ensure site performance during high traffic times. In doing so, site owners can be confident in their Web properties' ability to perform under just about any circumstance...

Media Consumption of Millennials

Email marketing service and solution provider AWeber has announced the release of its new digital research tool Generation MEdia. The interactive research tool provides users with access to more than 90 million data points, culled...

PunchTab Extends Platform to TV

Digitally connected fans aren't just watching TV shows anymore. They are live tweeting them, sending text messages about them and engaging with the series in some other virtual way. Brands just haven't really caught on enough...

Taking the Pulse of Social Chatter

Social intelligence platform NetBase has launched Brand LivePulse, a visual dashboard that provides users with access to real-time insights on their social activity. The LivePulse solution provides a live update of how many people...

What Do Online Reviews Have to Do With Fondue? In a Word... Everything.

MindShare's OpenTell, a product that collects and publishes "certified" customer reviews to the Web, has announced that since its Nov. 2013 launch over 1.8 million reviews from 5,000 separate brand locations in North...

CEO's Take on a Customer Support Role

Customer support software FreshDesk is launching a campaign that it hopes will get executives more involved in customer support. FreshDesk CEO Girish Mathrubootham is calling on fellow executives to sit in with their customer support...

Launch Video Ad Campaigns for Every Screen

Tremor Video is looking to take the hassle out of optimizing video ad campaigns for multiple devices. Using the company’s VideoHub technology, Tremor Video helps advertisers reach their goals by programmatically delivering optimized...

IBM Advanced B2B & B2C Capabilities with Silverpop

In one of the biggest marketing automation plays of the year so far, IBM has announced an agreement to acquire Silverpop, a software provider of cloud-based personalization solutions. "The acquisition of Silverpop turbocharges...

Smarter E-Commerce for Marketing-Minded Retailers

Cloud-based e-commerce solution ChannelAdvisor has rolled out its Spring 2014 release and it's adding several interesting features to the already high-utility platform. ChannelAdvisor now offers support for Google Merchant promotions...

It's Undeniable: Shopping Cart Recovery Equals Incremental Revenue

Optimized shopping cart recovery emails can deliver significant incremental revenue according to new research released at the Demandware XChange ’14 conference by real-time remarketing company SeeWhy. SeeWhy conducted A/B tests...

Convergence: Live Chat & The Help Desk

Enterprise help desk solution Zendesk has acquired Zopim, a live chat software provider. "Real-time chat has become the foundation for how customers want to communicate online today. It is convenient for customers and makes companies...

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