Reply Interview; Payam Zamani, Chairman and CEO - Ad:Tech SF 2008

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Ad:tech SF 2008 - On The Road With Dante Monteverde. Dante interviews Payam Zamani, Chairman and CEO of Reply and discusses their lead market place and how it can replace or augment a typical PPC campaign such as AdWords. Essentially, Reply allows would be pay per click advertisers to buy actual leads instead of just clicks.

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