posted on Wednesday, April 23, 2008 4:50 PM
by
John
Reply Interview; Payam Zamani, Chairman and CEO - Ad:Tech SF 2008
Ad:tech SF 2008 - On The Road With Dante Monteverde. Dante interviews Payam Zamani, Chairman and CEO of Reply and discusses their lead market place and how it can replace or augment a typical PPC campaign such as AdWords. Essentially, Reply allows would be pay per click advertisers to buy actual leads instead of just clicks.