Hosting and cloud computing provider Rackspace this week announced the company has more than two million paid users of its hosted email offerings, including its proprietary Rackspace® Email, hosted Microsoft® Exchange and a hybrid offering of the two services.
What's the takeaway? Focus on what the users need and want. According to a statement from Rackspace, the company attributes the growth to its "reputation for helping businesses take advantage of a full portfolio of cloud offerings, its award winning Fanatical Support®, the cost savings that can be realized through its unique Hybrid offering, and the preference to use robust and familiar features like Microsoft Outlook®, Email Archiving and smartphone access in a business setting."
“We wanted to take advantage of a business class cloud-based email system that many providers couldn’t offer. Many of our users wanted the same user experience as Microsoft Outlook and access on mobile device,” said Kevin Durawa, IT Manager, RealtyUSA.com. “We are pleased with the ability to mix traditional Web and POP/IMAP clients with exchange depending upon the needs of our users. Rackspace has made transitioning over 2200 email accounts from our in house system to Rackspace seamless! Their continued support has been outstanding as well.”