5 Tips for Startups: Approaching Agencies & Brands

'Net Features : wm-webhosting — Tue, 09 Oct 2012 14:55:00 GMT

Are you trying to find a way in the door to compete for brand dollars? As you've probably learned, you have plenty of company. Few digital startups have the relationships in place to generate instant clients from major brands or agencies. It's a Catch-22 situation because these business owners need to demonstrate examples and case studies to get in the door, but they can’t generate highly relevant examples and case studies without first getting in the door. Here are five tips to help open the door and hopefully close some early stage deals. 1. Try a partner approach. Different brands and agencies have different pain points. Research and network to find the brands that are suffering heavily from issues that your product can solve. Then, reach out to them and tell them you are currently screening for the right partner on a piece of technology that solves these issues and you’d love to briefly discuss the potential to work together on it. Be transparent and open, while maintaining a compelling offer. A successful partnership like this generates ‘buy-in’ with the technology and you could find your solution shared among other members of the agency or brand team as a result of a successful initial test run. 2. Offer value in almost every exchange. When you need to communicate with agency or brand contacts, do your best to offer a link to an article or resource that they would find informative and relevant to their day-to-day challenges and objectives...(read more)

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5 Tips for Startups: Approaching Agencies & Brands