Cloud Communications Keep Marketers Connected, In Control

'Net Features : wm-webhosting — Thu, 06 Dec 2012 18:55:00 GMT

The proliferation of digital media has made it easier for companies of every size to sell and market effectively. In fact, The Public Relations Society of America (PRSA) shared data from private equity firm Veronhis Suhler Stevenson that shows total communications spending, including marketing, advertising and communications is expected to grow 5.6 percent this year. And while the barriers to implementing marketing programs are falling in this digital era, the stakes are higher than ever for marketers and the businesses they serve. The proliferation of mobile devices and social media have added new, dynamic communications channels, each with their own best practices, delivery platforms, agencies, and metrics. But despite this more diverse landscape, the need for consistency in strategy and messaging persists. As a result, today’s marketing and communications professional is not only in high demand, but is also managing an expanded role as traditional marketing, digital marketing, social media and search intersect. This challenge makes it important to find efficient and cost effective ways to quickly respond to customers, clients and teams. The smart use of technology can reinforce your own professional brand, improve efficiency and bolster productivity. Consider adding the following tactics to your marketing toolbox to save time and maintain a competitive edge: Out of the office, but not out of reach: When you are out of the office, allowing communications to pile up can...(read more)

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Cloud Communications Keep Marketers Connected, In Control