Good morning and welcome to the Web in Sixty Seconds. I'm your host Kelly Springer and here is what's happening on the 'Net.
Microsoft said today, that starting March 1st, it will begin testing a new way to measure the effectiveness of Internet advertising programs. Engagement Mapping will take into account all Internet interactions that lead a consumer to buy a product.
The boycott of eBay by seller concludes today, cappinga week of bitterness after the online-action site raised fees and changed its feedback policy. Auction listings on eBay.com dropped some 13% since the strike started February 18th to about 12 million items, according to third-party tracking sites such as dealscart.com
Adobe Systems today announced the availability of Adobe AIR and Adobe Flex 3 pftware, furthering its technoloy platform for tich Internet applications. Developers and designers will use Adobe RIA technologies to rapidly create and deploy rich, branded content and applications for free.
That's what's happening today on the Web - tune in tomorrow for more of the Web in Sixty Seconds.