If you’re anything like me, you can’t stand to pay full price for anything. Fortunately, living in a capitalist society means that companies fight for our attention – on and off of the Web. This most often comes in the form of coupons and there are quite a few Web services online which make keeping a few dollars in your pocket all the more possible.

Collaborative coupon, deal hunting and sharing site RetailMeNot.com is a real innovator in the online coupon space and a favorite of serious online shoppers. Since November 2006 when the site launched, RetailMeNot has offered over 45,000 discounts for sharing at over 8,000 online stores.

Each coupon is rated and ordered by its usefulness and each store is categorized and ordered by its popularity within a category. The users of the service ensure that the best deals get the most attention and those that are expired move off the list.

The beauty of the service is that anyone can add a coupon. If you are a merchant or know someone who might benefit from participating, consider offering a featured discount, which are displayed more prominently on the site. The simplest way to add your products (merchants only) would be join existing affiliate networks like Commission Junction or LinkShare. If that doesn’t work you could always pony up one hundred dollars for a category sponsorship.