Pizza-By-Text

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Hungry for a pizza but can't fit the phone call into your busy schedule? No problem - pizza franchise Papa Johns is now accepting text message orders. After an intial online registration, customers can choose to save up to four "favorites," then text FAV1, FAV,2, etc. or order something entirely new, then get thier pie 30 minutes later. Papa Johns sends a message back, where customers can then confirm or change their order.

Expect the services to be a big hit with the younger demographic, who have become text-messaging conissuers. "The high-technology ways of reaching customers probably appeal to younger people, who live with their text messaging and their BlackBerry," said Bear Stearns restaurant analyst Joe Buckley.

This is an excellent example of adopting technology to a traditionally brick-and-mortar business and a sharp recognition of a business catering to its consumers. Papa Johns scored a big hit when they introduced online ordering in 2001 - now accounting for nearly 20 percent of thier U.S. sales.

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