It's Official: Blu-Ray Wins HD Disc War

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In January, Warner Brothers studio announced they would officially switch from Toshiba HD DVD to Sony's Blu-ray for all of their HD disc publishing and distribution. Now Toshiba is waving the white flag - rumored to be relinquishing their HD DVD program all together. Estimates place the loss at several hundred million dollars if indeed the pullout occurs. An announcement is expected at 5 pm local time in Tokyo.

It is thought that the lack of continuity of the hardware (HD DVD and Blu-ray players are not compatible) has kept sales lagging in the U.S. Recently, Wal-Mart announced they would stop selling HD DVDs but keep Blu-ray discs. And perhaps more importantly, a January study showed that in Japan, Blu-ray owned the next-generation DVD player market - commanding a whopping 90 percent of sales in the last three months of 2007.

The big question is ... how long until DVDs are antiquities and everyone simply downloads HD movies?

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