ESPN Mobile Gets a Facelift

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I logged into's mobile site the other day to find the score of the Cubs game and was pleasantly surprised to see a newly-optimized page.* It has everything a good mobile page should include.

The lead photo and story headline is visible without the need to scroll down. After the first scroll-down, the next six clickable links are quick finds important to a mobile user: scores, news, hot, teams, fantasy and sports. Below that is a "Did you know" with an interesting fact that changes every time the page reloads. Right below that are links to the top sports' scores. On the next scroll-down has news and analysis, and there's even a section to include your preferred teams' news - bypassing the need to navigate to a special page. In short, the entire page can give you a nice overview of what's happening in the world of sports. The page is optimized to get the user what they want with as few clicks as possible. Also, when links within a page are clicked, you are taken to the specific content without needing to scroll down again, even if its a section of a larger page. These are all good tips for any mobile site.

*using a BlackBerry Pearl

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