I've been alerted this afternoon via email that I'm now a Yahoo! Messenger Power User ... even though I've never used Yahoo! Messenger. But, according to Yahoo! I'm an "expert" at staying in touch with my friends via Messenger. Some of the new benefits available to me are shiny new Exclusive Online Indicators (goofy icons telling people I'm online - like Unicorns and Puffer fish), new avatar modifiers, 24/7 customer support and a group I can join to receive updates whenever anything is new with Yahoo! Messenger. The service I've never used.
Nice work Yahoo! Keep it up. I'm sure Microsoft is thinking about upping their bid these days.