Want to reach consumers on a truly world-wide basis? Then you need to support their native tongue. ConveyThis.com has a free translation button (see right) for your website that will take the content of your Web page, run it through a free translation service, then display the translated content back on your page. It's all pretty seamless and a wonderful little tool that can help you connect with a wider customer base.
There's also a nice little analytics tool that comes with it, showing what languages your pages are translated into the most, and which of your pages are most often translated.