JS-Kit has been around for a little while, but you may not know about them yet. Thanks to a new series of funding totaling $3.6 million, that's about to change. Simply put, JS-Kit gives consumers the tools to interact with your site, your brand by just inserting a few lines of code.

Using JavaScript, you can add widgets for comment boxes, ratings (stars or thumbs up/down) reviews, polls, Navigator (highlights your site's popular content) and Advisor, which gives consumers a quick snapshot of an individual's or company's reputation. There are customization options available, by clicking the "Customization" link at the top of each page. Some examples are using different colored stars or icons for ratings, and custom input fields for comment boxes.

For merchants or service providers, the Advisor tool offers an interesting way to build consumer trust and facilitate transactions. Consumers click or mouse-over a product, individual's name or brand and get a glimpse of consumer reviews, comments or ratings. From the website, "The exact content will depend on the object itself. For example, the info on a plumbing contractor might contain financial background, bond and judgments information from Experian, while a stereo or car might show a snapshot of J.D. Power's product report for that item."

While JS-Kit might not be the sleekest thing in the world, out of sheer simplicity it's worth a shot. It took literally under one minute to take a line of code, paste it into a Web page, ask a question of the audience and start getting votes. For businesses, feedback is important. Find out what consumers think of your new product, your customer service, direct users to popular pages, or poll them about what they would like from you in future offerings. And everything from JS-Kit is free.